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This collaboration will offer selected guests the exclusive opportunity to experience the cutting-edge Macan EV up close. They will have the opportunity to discover Porsche’s latest innovation on their way to and from the gala.<\/p>\n
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\u201cPorsche and fashion are linked, and have been for decades,\u201d<\/em> points out Ayesha Coker<\/strong>, Porsche’s Vice President of Marketing. \u201cAnd the all-electric Macan will be no different, offering an unparalleled level of customization to be as bold and unique as each of our customers. The collaboration with the Met Gala is the perfect setting to showcase the Macan’s striking new design, as it is a must-attend event in the fashion world.\u201d<\/em><\/p>\n <\/p>\n The Met Gala is a highly anticipated annual event that raises funds for the Costume Institute of New York’s Metropolitan Museum of Art<\/strong>. As part of this initiative, Porsche will make a substantial financial donation to the Costume Institute<\/strong> to strengthen and support its artistic initiatives.<\/p>\n <\/p>\n <\/p>\n\n <\/p>\n At the same time, Porsche is teaming up with Vogue to produce a branded content series entitled \u201cTrue Essence\u201d,<\/strong> with an episode featuring Catherine Holstein<\/strong>, Khaite’s founder and creative director.<\/p>\n <\/p>\n Through this collaboration, Porsche will showcase the Macan in digital and print ads, as well as other branded content on Vogue’s social and digital platforms.<\/p>\n <\/p>\n <\/p>\n During the Met Gala festivities, Porsche will also launch a celebration of fashion and design at Soho House New York<\/strong>, featuring actor Barry Keoghan<\/strong> and a live musical performance by British singer-songwriter RAYE<\/strong>. The Macan will be displayed alongside the new Taycan in an art installation outside Soho House, shortly after its global launch.<\/p>\n <\/p>\n <\/p>\n Revered as one of the most important events in the fashion world, the Met Gala attracts celebrities to present bold creations from the most esteemed fashion houses. Its collaboration with Porsche illustrates the intersection of luxury automobiles and haute couture.<\/p>\n <\/p>\n Meanwhile, Genesis<\/strong>, a luxury brand in the Hyundai Motor Group<\/strong>, has a long-standing relationship with Vogue, although it is not sponsoring this year’s Paris event.<\/p>\n <\/p>\n By partnering with the Met Gala and Vogue, Porsche not only affirms its presence in the fashion landscape, but also underlines its commitment to supporting the arts through this dynamic collaboration.<\/p>\n <\/p>\nCollaboration with Vogue<\/h2>\n
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<\/p>\nCars and fashion come together<\/h2>\n
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