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Founded in 2008<\/strong> and head of a network of 60 franchise stores<\/strong> with sales of 80 million euros<\/strong>, the brand is making the opening of this flagship store in Paris just before the 2024 Olympic Games a symbol of its forward march.<\/p>\n <\/p>\n Located 39-41 avenue de Wagram, close to the Champs-\u00c9lys\u00e9es,<\/strong> this new store uses a 1,000 m\u00b2 space to showcase all the XXL Maison collections. On two levels, you’ll find unique models for the living room and dining room, as well as bedroom ensembles. A dedicated consulting area will enable visitors to work on customization options<\/strong> without appointment, and to configure made-to-measure creations.<\/strong> In addition to being a showroom, the store aims to be a showcase for the brand’s excellence.<\/p>\n <\/p>\n This is reflected not only in the presentation of creations that are renewed every six months. But also through an approach based on advice and support, supported by a range of sales tools (3D configurator, material and fabric banks, design libraries)<\/strong> to guide customers in their choice and personalization process.<\/p>\n <\/p>\n <\/p>\n Following this first Parisian opening, a second outlet is scheduled to open in the Marais district<\/strong> of the capital. This time, it will be run as a franchise, the brand’s benchmark growth model. This model has been the foundation of the brand’s success for the past 15 years. XXL Maison then plans to open new locations in France to complete its network. Up to now, this has mainly been in reference shopping centers, which leaves opportunities for new locations in the heart of cities. International expansion will follow.<\/p>\n <\/p>\n Heading for New York, Dubai, Seoul, Shanghai, Israel<\/strong> after Brussels<\/strong>, which opened 3 years ago. XXL Maison’s presence at the Milan Furniture Fair<\/strong> enables us to approach international professional customers directly, with a view to this new development project.<\/p>\n <\/p>\n <\/p>\nMore store openings to come<\/h2>\n
The personalization touch<\/h2>\n