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Fr\u00e9d\u00e9ric Malle<\/strong><\/b> is preparing…his own!<\/p>\n This pioneer of niche perfumery, founder of the Maison “Les Editions de Parfums”<\/strong><\/b> in 2000, has announced his departure from management next June<\/strong><\/b>.<\/p>\n His Maison, which had blazed a new trail in Perfumery by drawing perfumers out of their anonymity, had been bought for $12 million in 2014 by the Est\u00e9e Lauder group<\/strong><\/b>. Fr\u00e9d\u00e9ric Malle remained at the helm of the company, however.<\/p>\n <\/p>\n “Twenty-five years ago, I began working on \u00c9ditions de Parfums with the aim of creating a direct link between the industry’s best perfumers<\/strong><\/b> and the most demanding public,” Fr\u00e9d\u00e9ric Malle said in a statement. “In doing so, I created a platform where noses could express themselves fully<\/strong><\/b> and be so proud of their work that they wanted to sign it with their name.<\/strong><\/b> I could not have foreseen that what has become the leading publishing house for ‘noses’ would reveal these artists to the world in such a powerful way, show the public that perfume can be an art form, and lay the foundations for the artisan perfumery movement.<\/strong><\/b>”<\/p>\n <\/p>\n “When Fr\u00e9d\u00e9ric launched his brand in 2000, he shook up the perfume industry by giving a voice and a platform to the world’s leading perfumers<\/strong><\/b>. Fr\u00e9d\u00e9ric’s avant-garde approach to restoring freedom and creativity to perfumery has resulted in the creation of a truly luxury brand of perfumery masterpieces,” said St\u00e9phane de La Faverie, Executive Chairman of the Est\u00e9e Lauder Group<\/strong><\/b>.<\/p>\n <\/p>\n Born into a dynasty of industrialists, artists and perfumers, and<\/strong><\/b> the nephew of French film director Louis Malle, Fr\u00e9d\u00e9ric Malle was immersed in the world of fragrances from an early age. He is the grandson of Serge Heftler-Louiche, founder of Parfums Christian Dior, who was succeeded<\/strong><\/b> as artistic director by his daughter, Fr\u00e9d\u00e9ric Malle’s mother<\/strong><\/b>.<\/p>\n At the start of his career at the prestigious Roure, Bertrand et Dupont laboratories<\/strong><\/b>, specialists in perfumes and aromas, he was initially a salesman. But he was gradually introduced to the art of scenting, working on a daily basis with the noses that inspired the brilliant, disruptive idea for his future Maison<\/strong><\/b>. After leaving the company, “he realized that the perfume market, which had become too global,<\/strong><\/b> no longer allowed him to create products with the freedom and attention to detail to which he aspired” explains his Wikipedia<\/strong><\/b> profile.<\/p>\n At Roure, Bertrand and Dupont, he made friends with “those who would become his close friends in the restricted world of the perfume elite<\/strong><\/b>“.<\/p>\n \t\tFree expression for noses<\/h2>\n
Perfume dynasty<\/h2>\n
Renowned perfumers<\/h2>\n\n<\/p>\n