{"id":135958,"date":"2024-03-28T15:25:37","date_gmt":"2024-03-28T14:25:37","guid":{"rendered":"https:\/\/luxus-plus.com\/flagship-of-british-luxury-harrods-celebrates-175-years\/"},"modified":"2024-03-28T15:48:33","modified_gmt":"2024-03-28T14:48:33","slug":"flagship-of-british-luxury-harrods-celebrates-175-years","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/flagship-of-british-luxury-harrods-celebrates-175-years\/","title":{"rendered":"Flagship of British luxury, Harrods celebrates 175 years "},"content":{"rendered":"

The London department store spared no expense to celebrate its 175th birthday. The aim: to continue attracting a very wealthy clientele, notably Chinese. Harrods cultivates this latter target by going directly to its turf, as demonstrated by its recent opening of an ultra-select private club in Shanghai. In this way, Harrods is demonstrating its resilience to the growing importance of luxury goods in the British economy.<\/h4>\n

<\/p>\n

The Brexit, as we know, hasn’t made things any easier for British retailers. With, in particular, the decision in its wake to abolish tax exemptions granted to tourists<\/strong> for shopping on the island…<\/p>\n

But Harrods, the legendary London department store<\/strong>, is determined to keep its name shining beyond the Channel, and this spring it is rolling out a firework display of initiatives to celebrate its 175th anniversary<\/strong>.<\/p>\n

Back in February, a foretaste was given through a collaboration with another British icon, Burberry<\/strong>. The famous House injected its famous tartan and knight blue into the decoration and outfits of the Harrods doormen, imagined a ready-to-wear capsule for the whole family, customized a limited edition (175 copies) of the department store’s famous bear, opened a Burberry Camping Corner offering hiking accessories and opened a food truck in its colors.<\/p>\n

Christmas highlight<\/h2>\n

But the anniversary really kicks off in April<\/strong>, with actions that will continue throughout 2024, until the “climax” which “will be reached at Christmas<\/strong> with a breathtaking presentation.”<\/p>\n

 <\/p>\n

\"\"\u00a9 Harrods<\/p>\n

 <\/p>\n

The London institution promises “a campaign of highlights<\/strong>, inspired by the most iconic elements of the Harrods brand, such as the famous bears, the iconic fa\u00e7ade and exceptional customer service, as well as exclusive commemorative collaborations.<\/p>\n

The celebration will kick off with a nightly illumination of the department store at 8 p.m<\/strong>, thanks to its new exterior lighting system. And all this without too much damage to the planet: now made up entirely of LED bulbs, it saves 80% of energy…<\/p>\n

 <\/p>\n

\"\"\u00a9 Harrods<\/p>\n

 <\/p>\n

Harrods’ Teddy Bear will be the omnipresent mascot<\/strong> of this anniversary. A giant version of the Teddy Bear can be found in “The Harrods Lounge<\/strong>“, installed in the ground-floor window, a concierge area to help customers find their way around the store and its products and services.<\/p>\n

The Harrods bear customized by luxury brands<\/h2>\n

The Harrods bear will be available as a plush toy<\/strong>, with new models arriving throughout 2024, the result of collaborations with “some of the world’s most renowned luxury houses<\/strong>“. Valentino and<\/strong> beauty brand Charlotte Tilbury<\/strong> are among the first to join the adventure.<\/p>\n

 <\/p>\n

\"\"\u00a9 Harrods<\/p>\n

 <\/p>\n

The childlike spirit of bear aficionado customers will also be solicited, via the “Harrods Design-A-Bear Studio” competition<\/strong> in the first week of April. Participants will be invited to create a new avatar, and the winner will be sold in the department store.<\/p>\n

The senses of Harrods customers will also be pampered, with a nod to the origins of the brand, which started out selling teas in 1849. For its anniversary, the Food Hall will be offering collectable teas inspired by fragrances<\/strong> sold in its Perfumery departments. Penhaligon’s, Guerlain and Ex Nihilio<\/strong> will be behind the creations named Mr Harrods, Royal Extract II and Brompton Immortals<\/strong> respectively.<\/p>\n

London’s competitive disadvantage<\/h2>\n
\n
\n\t\t
\n\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tTo continue reading this article, subscribe or log in to your account<\/b><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\r\n
\r\n\r\n\r\n
\r\n\r\n

Discover our plans<\/p> \r\n<\/div>\r\n\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t