{"id":134557,"date":"2024-03-11T11:31:39","date_gmt":"2024-03-11T10:31:39","guid":{"rendered":"https:\/\/luxus-plus.com\/boucheron-celebrates-the-20th-anniversary-of-its-iconic-quatre-ring\/"},"modified":"2024-03-15T15:35:20","modified_gmt":"2024-03-15T14:35:20","slug":"boucheron-celebrates-the-20th-anniversary-of-its-iconic-quatre-ring","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/boucheron-celebrates-the-20th-anniversary-of-its-iconic-quatre-ring\/","title":{"rendered":"Boucheron celebrates the 20th anniversary of its iconic Quatre ring"},"content":{"rendered":"

Boucheron has just celebrated the anniversary of its Quatre ring, a jewellery icon created in 2004 that has become a line in its own right. To mark the occasion, the leading jeweler on Place Vend\u00f4me opened a pop-up store in Paris on February 27, right in the middle of Fashion Week, and is looking forward to further festivities in Asia this summer.<\/h4>\n

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It’s not every day you turn 20!<\/p>\n

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The song may have taken on a few wrinkles, but the Quatre collection is still at the height of its desirability. This jewelry line, launched by Boucheron in 2004 with a ring featuring four interlocking rings, shines for its modernity and pioneering character.<\/p>\n

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Uniqueness and timelessness<\/h2>\n

A symbol of strength and protection, Quatre<\/strong> already offered a ring with an urban, gender-neutral design<\/strong>. “You can’t create an icon, it’s forged over time, it imposes itself because it resonates with society: an icon isn’t designed to be one, it’s the customers who decide,” recalls Boucheron CEO H\u00e9l\u00e8ne Poulit-Duquesne.<\/strong><\/p>\n

But Quatre is also about unusual encounters: three mixed golds (white, yellow and pink) and a chocolate-colored synthetic material (PVD). <\/strong>Quatre has also been declined in a Black Edition<\/strong>, where white gold<\/strong> blends perfectly with intense black PVD<\/strong>, a design even more in line with the tastes of Generation Z<\/strong>, fond of silver, minimalism and superimpositions. Since then, the ring has undergone numerous variations<\/strong>.<\/p>\n

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\u00a9 Boucheron Quatre classique large ring<\/figcaption><\/figure>\n

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Beyond the interplay of materials, the ring’s various motifs<\/strong>, a veritable visual primer on the history of Paris, are both striking and memorable. The Grosgrain<\/strong>, named after a ribbed silk fabric, recalls Fr\u00e9d\u00e9ric Boucheron’s father’s trade as a cloth merchant, providing the comfort of a fabric. The mirror setting<\/strong> highlights the House’s exceptional expertise and symbolizes eternity. The crenellated Clou de Paris<\/strong>, a recurring theme in Boucheron’s archives, refers to the cobblestones of Place Vend\u00f4me. Finally, the double godron<\/strong> appeared in the Boucheron archives around 1860. This architectural motif, representing two rings fused into one, is an allegory of eternal love.<\/p>\n

Four rings and a disco<\/h2>\n\n<\/p>\n

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