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Longevity comes through innovation and renewal. As it celebrates its 120th anniversary<\/strong>, the Coty Group<\/strong>\u00a0<\/span>introduces its own line of fragrances, Infiniment Coty Paris.<\/i><\/p>\n <\/p>\n While the American group positions itself as one of the largest beauty companies in the world, it seems keen to shake off its image as a mere luxury licensee. On February 28th<\/strong>, the public could discover online its collection of fragrances, Infiniment Coty Paris.<\/i> Behind this project are Sue Nabi<\/strong> and Nicolas Vu<\/strong>, the duo behind the prestigious skincare brand Orveda,<\/i> a Coty license.<\/i><\/span>They decided to come together for a line of fragrances that blend technological innovation and olfactory sensitivity.<\/p>\n <\/p>\n <\/p>\n Resulting from this fruitful collaboration: 14 fragrances<\/strong> that together create a kaleidoscope of memories and emotions. “A rose park in Alabama,” “Sweet Words,” or “Morning Jade,” these scents imbued with poetry are also gems of science. The use of “Molecular Aura,” a diffusion technology derived from an organic molecule derived from sugar, slows down the evaporation of notes and allows the fragrance to last for up to thirty hours on the skin.<\/p>\n <\/p>\n Infiniment Coty Paris<\/i> also emphasizes ethics. It is indeed the first collection of fragrances<\/span> entirely manufactured with 100% alcohol derived from carbon emissions captured through a biofermentation process. As for packaging, the design of the bottles remains in this line thanks to the use of high-quality plant fiber.<\/p>\n <\/p>\nInnovation in Sustainability<\/h2>\n
Coty Invests in Paris<\/h2>\n
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