{"id":132980,"date":"2024-02-22T12:07:35","date_gmt":"2024-02-22T11:07:35","guid":{"rendered":"https:\/\/luxus-plus.com\/lancome-designe-virginie-efira-comme-sa-premiere-ambassadrice-france\/"},"modified":"2025-12-02T00:57:38","modified_gmt":"2025-12-01T23:57:38","slug":"lancome-appoints-virginie-efira-as-its-first-ambassador-for-france","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/lancome-appoints-virginie-efira-as-its-first-ambassador-for-france\/","title":{"rendered":"Lanc\u00f4me appoints Virginie Efira as its first ambassador for France"},"content":{"rendered":"

Nominated for the 2024 C\u00e9sar Awards, actress Virginie Efira joins Maison Lanc\u00f4me as its first ambassador for France.<\/h4>\n

<\/p>\n

 <\/p>\n

Lanc\u00f4me<\/strong> once again partners with a leading figure in cinema. The French cosmetics brand has announced the appointment of Virginie Efira<\/strong> as the new ambassador for Lanc\u00f4me France<\/strong>. The 43-year-old actress has established herself over the past decade as “an essential icon of cinema and the favorite actress of French women<\/em>,” a title that aligns with her sixth C\u00e9sar nomination.<\/p>\n

 <\/p>\n

Lanc\u00f4me, a flagship division of the L\u2019Or\u00e9al<\/strong> group, unveiled its new spokesperson on its Instagram account: “Both radiant and sincere, she has become a symbol of elegance, never compromising her authenticity, which resonates uniquely with all women.<\/i>”<\/p>\n

 <\/p>\n

“In perfect harmony with Lanc\u00f4me’s values, Virginie Efira will encourage French women to reveal their own radiance, through her unique way of being irresistibly herself.<\/i>”<\/p>\n

 <\/p>\n

To accompany this announcement, the brand posted official photographs of the lead actress from the movie L’Amour et les for\u00eats<\/strong>. <\/i>Dressed in a suit,<\/span> Virginie Efira appears luminous and true to the natural freshness that characterizes her. She expressed her relationship with Lanc\u00f4me, associating it with something “deeply rooted, transcending trends and not needing to chase after them<\/i>.”<\/p>\n

 <\/p>\n

\n
\n

 <\/p>\n

\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/div>\n
\n
Voir cette publication sur Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n

 <\/p>\n

Une publication partag\u00e9e par Lanc\u00f4me Official (@lancomeofficial)<\/a><\/p>\n<\/div>\n<\/blockquote>\n