On the occasion of Paris Packaging Week, Luxus+<\/strong> organized an exclusive Round Table in phygital format on January 18 at 2.30pm<\/strong>, live from the Packaging Premi\u00e8re<\/strong> show. The aim was to discuss the challenges and opportunities involved in raising brand awareness and enhancing the customer experience in a world faced with climate change. Among the themes discussed: a fluid omnichannel transformation, personalization as a virtuous criterion in the purchasing journey, optimizing delivery operations, and eco-design of packaging.<\/p>\n Moderated by Claire Domergue<\/strong>, Publishing Director at Luxus+, the panel featured Nicolas Martin<\/strong>, Sustainable Store Planning Manager at LVMH, Laurence Gayraud<\/strong>, Director of Operations and corresponding Environment at Le Bon March\u00e9 (LVMH), and Emeric Crepin<\/strong>, Managing Director of Arvato France<\/a>, a logistics service provider working with major international luxury groups.<\/p>\n Speakers from the LVMH Group, Le Bon March\u00e9 and Arvato France shared their unique expertise, offering insight into how sustainability is transforming the luxury retail landscape.<\/p>\n The first part of the webinar began with a presentation on the LVMH group’s environmental initiatives. The luxury group organizes the LIFE 360 Awards<\/strong> for its Houses, a series of awards dedicated to the environment. There are eight awards to crown eight sectors, namely governance, energy and water, lighting, indoor air quality, interior design, maintenance and the envelope (exterior of flagships). Two years ago, Le Bon March\u00e9 won the lighting renovation award. Laurence Gayraud shared the vision and sustainable approach to the renovation of the department store’s spaces, highlighting eco-design<\/strong> and the creative use of existing resources, such as seaweed-based furniture and paint.<\/p>\n “We put all our energy into eco-designing our spaces. We’re trying to make something that’s thought sustainable thanks to our in-house teams,”<\/em> said Le Bon March\u00e9’s Director of Operations and Environmental Correspondent.<\/p>\n Nicolas Martin, Sustainable Store Planning Manager at LVMH, highlighted the importance of eco-design in store construction. “God is in the details”<\/em>, he quoted Saint Thomas Aquinas<\/strong> as saying. “Our aim is to positively influence the Houses to do better and better to constantly improve the environmental aspect of boutique design. We love competition!”<\/em><\/p>\n Emeric Crepin, CEO of Arvato France, underlined the impact of the pandemic on retail trends, highlighting the actions taken to achieve carbon neutrality by 2030<\/strong>, including inventory management, the circular economy and the use of renewable electricity.<\/p>\n “Since January 1, 2023, the entire Arvato Group has been 100% renewable electricity. We’ve managed to reduce our carbon footprint by 32% since 2018,”<\/em> he said.<\/p>\n<\/h2>\n
In the context of sustainability and retail<\/h2>\n