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While the war for the recognition and legitimacy of synthetic diamonds<\/strong> is far from over, the French government has whistled for the end of the battle of words.<\/p>\n <\/p>\n In the interests of transparency and consumer safety, France has decided to ban the use of the term “laboratory-created diamonds”<\/em> in favor of “synthetic diamonds”<\/em>. This simplification, however, is far from unanimous among industry professionals.<\/p>\n <\/p>\n <\/p>\n For nearly five years, synthetic diamonds have been sweeping the jewellery market, threatening the supremacy of natural diamonds. At the end of 2023, LVMH<\/strong> announced its first line of synthetic diamonds at its FRED jeweler.<\/p>\n <\/p>\n Before it, a number of companies such as De Beers and Courbet<\/strong> have challenged the status quo.<\/p>\n <\/p>\n But the quarrel is not just textual, it’s also existential.<\/p>\n <\/p>\n In the collective unconscious, natural diamonds enjoy a legitimacy that is thousands of years old (2.5 billion years), to the point of conferring on them an exclusive, status-enhancing power, but they are increasingly competing with an alternative storytelling deployed by synthetic diamonds, based on ethics, sustainability and accessibility.<\/p>\n <\/p>\n The latter, created by American chemist Tracy Hall<\/strong> in 1954, has long been regarded with disdain by the profession. However, only the heating method differs, with, on the one hand, a transformation phenomenon operated by Mother Nature and, on the other, by the hand of man.<\/p>\n <\/p>\nA choice of clarification based on “cultured” stones<\/h2>\n
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