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As the name suggests, this collection of 18 masculine-looking pieces<\/strong> was conceived as a vibrant tribute to the House’s heritage, in the light of new generations with a more relaxed relationship to jewelry.<\/p>\n <\/p>\n Les Gastons Vuitton is as much a pun on boys as it is a tribute to Gaston-Louis Vuitton, the founder’s grandson<\/strong>.<\/p>\n <\/p>\n <\/p>\n Since 2001<\/strong>, Louis Vuitton<\/strong> has been making more than just trunks, bags and luxury ready-to-wear: the Parisian Maison also produces jewelry<\/strong>.<\/p>\n <\/p>\n However, the world’s most powerful luxury brand had never before made a jewellery incursion into the male market<\/strong>, as jewelry has until now<\/strong> been essentially the preserve of a female target group<\/strong>.<\/p>\n <\/p>\n <\/p>\n However, the new relationship with masculinity conveyed by social networks and the new role models<\/strong> (Timoth\u00e9e Chalamet, Harry Style, Sam Smith…) and the gender fluidity favored by Generation Z have changed all that.<\/p>\n <\/p>\n As Francesca Amfitheatrof, Artistic Director of Louis Vuitton’s watch and jewelry collections<\/strong>, reminds us, “men are more adventurous and interested in jewelry<\/em>“.<\/p>\n <\/p>\n So much so that, in this quest for singularity, jewelry has carved out a place for itself in the new masculinities.<\/strong><\/p>\n <\/p>\n A Japanese-born Briton, the former artistic director of Tiffany & Co<\/strong> from 2013 to 2017 (a Maison that launched a men’s line in 2019) has made a name for herself in jewelry, but also in leather goods and silverware. This collection introduces a new material<\/strong>.<\/p>\n <\/p>\n Prized by the Japanese for eyewear that is as thin as it is strong, titanium<\/strong> has made its entry into the French Maison, to the point of giving its name to the first collection in the Les Gastons Vuitton line, “Blue Titanium”.<\/strong><\/p>\n <\/p>\n For the designer, “this collection is a bit like jeans: everyone owns one, and the more you wear them, the more you love them.<\/em>”<\/p>\n <\/p>\n <\/p>\n This first men’s jewelry collection features rings, pendants, necklaces, military plates, curb chains, bracelets and earrings.<\/strong><\/p>\n <\/p>\n Although it is undoubtedly “the smallest trunk ever created by the Maison<\/em>“, the stud earring named “malle<\/em>” costs 1,900 euros<\/strong>, while the “masterpiece<\/em>” necklace in white gold and diamonds costs 145,000 euros<\/strong>.<\/p>\n <\/p>\n Predominantly in silver<\/strong>, the collection embraces the materials and shapes dear to the hearts of Generation Z, adepts of layering. Laser cutting<\/strong> gives the monogram motif a contemporary resonance.<\/p>\n <\/p>\n\n<\/p>\n \t\tA first collection for men<\/h2>\n
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Les Gastons Vuitton \u00a9\u00a0<\/span>Louis Vuitton<\/p>\n![\"\"](\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/01\/Gaston-vuitton-X-846x1024.jpeg\")
Les Gastons Vuitton \u00a9\u00a0<\/span>Louis Vuitton<\/p>\n<\/h2>\n
Vibrant men’s jewelry<\/h2>\n