{"id":129593,"date":"2024-01-16T15:14:58","date_gmt":"2024-01-16T14:14:58","guid":{"rendered":"https:\/\/luxus-plus.com\/nouvel-an-chinois-2024-les-maisons-de-luxe-revisitent-la-tradition\/"},"modified":"2025-02-06T11:13:14","modified_gmt":"2025-02-06T10:13:14","slug":"chinese-new-year-2024-luxury-houses-reimagine-tradition","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/chinese-new-year-2024-luxury-houses-reimagine-tradition\/","title":{"rendered":"Chinese New Year 2024: Luxury Houses Reimagine Tradition"},"content":{"rendered":"<h4>Luxury giants are set for the celebration of the Year of the Dragon with new collections of watches, ready-to-wear, and spirits. Artists collaborate to bring forth unique works and products.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>In 2024, the Chinese New Year, also known as the Lunar New Year, will begin on <strong>February 10<\/strong> and end on <strong>February 24<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Following the Year of the Rabbit, it is now the <strong>Dragon&#8217;s<\/strong> turn to be honored in the Chinese calendar. Its element is <strong>Wood<\/strong>, symbolizing a strong omen of <strong>wisdom<\/strong>, <strong>prosperity<\/strong>, and <strong>vitality<\/strong> for the beginning year.<\/p>\n<p>&nbsp;<\/p>\n<p>Luxury brands seize the opportunity to offer <strong>original creations<\/strong> by collaborating with <strong>artists<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Blancpain Adds the Dragon to Its Villeret Series<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Since 2012, the watch brand Blancpain has been offering a new limited edition Villeret watch each year to complement the Traditional Chinese Calendar collection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Equipped with 168 hours of power reserve,<\/span> <span style=\"font-weight: 400;\">the latest edition under the Dragon sign is made of 18-carat red gold, with an alligator leather strap. A dragon is finely engraved on the back of the case next to a precious stone and two Chinese characters meaning &#8220;dragon&#8221; and &#8220;wood&#8221;. This exquisite piece is sold for 74,200 euros.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_19116\" aria-describedby=\"caption-attachment-19116\" style=\"width: 2000px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-19116\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2024\/01\/Blancpain-montre-luxe.webp\" alt=\"\" width=\"2000\" height=\"1125\" \/><figcaption id=\"caption-attachment-19116\" class=\"wp-caption-text\">Villeret Traditional Chinese Calendar, special edition 2024, Year of the Dragon \u00a9 Blancpain<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2>Fendi Merges Japanese Culture with Chinese New Year<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The ready-to-wear brand Fendi collaborates with streetwear designer Hiroshi Fujiwara of FRGMT to present a collection under the Pok\u00e9mon license. To celebrate the Chinese New Year, <\/span><span style=\"font-weight: 400;\">handbags, t-shirts, and even cardholders<\/span><span style=\"font-weight: 400;\">feature Minidraco, Draco, and Dracolosse, the dragon Pok\u00e9mon. Prices range from 290 to 3,100 euros.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_19126\" aria-describedby=\"caption-attachment-19126\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-19126\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2024\/01\/pokemon-fendi-dragon-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"\" \/><figcaption id=\"caption-attachment-19126\" class=\"wp-caption-text\">Fendi Handbag (with <span style=\"font-weight: 400;\">FRGMT and Pokemon)<\/span> \u00a9 Fendi<\/figcaption><\/figure>\n<h2><\/h2>\n<h2>Baccarat and Its Crystal Dragon<\/h2>\n<p><span style=\"font-weight: 400;\">Crystal specialist Baccarat marks the year of the dragon with an elegant sculpture designed by Allison Hawkes. The crystal gives the sculpture a luminous finish that enhances the fascination with the mythical animal, while staying true to tradition. The dragon is 9.3 cm tall and 15.8 cm long, weighing 0.5 kg, and costs 350 euros.<\/span><\/p>\n<figure id=\"attachment_19122\" aria-describedby=\"caption-attachment-19122\" style=\"width: 1212px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-19122 size-full\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2024\/01\/Vase-Louxor-Zodiaque-Dragons.jpg\" alt=\"\" width=\"1212\" height=\"1212\" \/><figcaption id=\"caption-attachment-19122\" class=\"wp-caption-text\">Crystal Sculpture, Dragon 2024 \u00a9 Baccarat<\/figcaption><\/figure>\n<h2><\/h2>\n<h2>The New Year&#8217;s Cognac<\/h2>\n<p><span style=\"font-weight: 400;\">Hennessy, the renowned cognac brand, offers a special edition in collaboration with Yang Yongliang, a contemporary Chinese artist. Three bottle designs are available. Hennessy Paradis, the white one adorned with golden dragons, will be sold in only 485 copies, made of porcelain by the French artisanal company Bernardaud.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_19118\" aria-describedby=\"caption-attachment-19118\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-19118\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2024\/01\/hennessy-dragon.jpeg\" alt=\"\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-19118\" class=\"wp-caption-text\">Chinese New Year 2024 Cognac Bottles \u00a9 Hennessy<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2>Dior, Watches and Clothing Also Get the Dragon Treatment<\/h2>\n<p><span style=\"font-weight: 400;\">Dior Grand Soir has also created an ultra-limited edition watch under the sign of the dragon in gold and diamonds.<\/span><span style=\"font-weight: 400;\"> Its 18 pieces, already purchased, were offered at 38,500 euros.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_19124\" aria-describedby=\"caption-attachment-19124\" style=\"width: 870px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19124\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2024\/01\/dior-dragon-montre-Grande.jpeg\" alt=\"\" width=\"870\" height=\"941\" \/><figcaption id=\"caption-attachment-19124\" class=\"wp-caption-text\">Year of the dragon by Dior Grand Soir \u00a9 Dior<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Additionally, the Dior ready-to-wear brand presents a collection in tribute to Niki de Saint Phalle, the 20th-century feminist visual artist.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Although the design by Maria Grazia Chiuri features a dragon, Dior does not explicitly claim a connection with the Chinese New Year.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_19128\" aria-describedby=\"caption-attachment-19128\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19128 size-full\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2024\/01\/Niki-Saint-Phalle-Dior.jpeg\" alt=\"\" width=\"1000\" height=\"750\" \/><figcaption id=\"caption-attachment-19128\" class=\"wp-caption-text\">Dior Ready-to-Wear in Tribute to Niki de Saint Phalle \u00a9 Dior<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2>Louis Vuitton Goes All Out<\/h2>\n<p><span style=\"font-weight: 400;\">For the New Year, which boosts sales in the Chinese market, Louis Vuitton ensures to pamper its Chinese clientele by displaying gigantic dragon statues created by local artisans in its stores located in Beijing, Shanghai, and Chengdu. The dragons incorporate design elements from Pharrell Williams&#8217; inaugural pre-fall 2024 men&#8217;s collection, presented in Hong Kong last November.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_19120\" aria-describedby=\"caption-attachment-19120\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19120\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/2024\/01\/louis-vuitotn-dragon-scaled.webp\" alt=\"\" width=\"2560\" height=\"1707\" \/><figcaption id=\"caption-attachment-19120\" class=\"wp-caption-text\">Louis Vuitton Store in Chengdu, China \u00a9 Louis Vuitton<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Read also&gt; <a href=\"https:\/\/luxus-plus.com\/en\/prada-aims-to-double-sales-in-china\/\">PRADA AIMS TO DOUBLE ITS SALES IN CHINA<\/a><\/p>\n<p>Featured Photo: \u00a9Baccarat<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luxury giants are set for the celebration of the Year of the Dragon with new collections of watches, ready-to-wear, and spirits. Artists collaborate to bring forth unique works and products.<\/p>\n","protected":false},"author":1,"featured_media":129587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Luxury giants are set for the celebration of the Year of the Dragon with new collections of watches, ready-to-wear, and spirits.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964,24],"tags":[23233,23976,22973,24470,22949,24100,22394,22934,24134],"class_list":["post-129593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-business","tag-apac-en","tag-artist","tag-china","tag-communication-et-marketing","tag-creation-en","tag-fashion-and-leather-goods-en","tag-focus-en","tag-luxury","tag-mode-et-maroquinerie-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/129593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=129593"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/129593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/129587"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=129593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=129593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=129593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}