According to a Gartner study published on 14 December 2023, the deteriorating quality of social platforms is likely to prompt 50% of American consumers to abandon or considerably limit their interactions with online media by 2050. Disinformation, toxic users, artificial intelligence\u2026 Focus on the main conclusions of the report.<\/p>\n","protected":false},"author":674,"featured_media":129069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"According to a Gartner study published on 14 December 2023, the deteriorating quality of social platforms is likely to prompt 50% of American consumers to abandon or considerably limit their interactions with online media by 2050. ","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[22488],"tags":[23411,23180],"class_list":["post-129072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en","tag-digital-en","tag-luxus-plus-mag-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/129072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/674"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=129072"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/129072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/129069"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=129072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=129072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=129072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/p>\n <\/p>\n As a result,\u00a050% of consumers could abandon or considerably limit their interactions with social media by 2025.<\/strong>\u00a0While they should therefore turn away from the networks,\u00a0\u201ca significant proportion say that, compared with a few years ago, they are sharing less of their own lives and content\u201d<\/em>, points out Emily Weiss, principal researcher in Gartner\u2019s marketing practice. From a business point of view, she is therefore encouraging marketing directors to\u00a0\u201crefocus their customer acquisition and retention strategies\u201d<\/em>. All the more so as social networks are one of the most popular communication media for reaching connected target groups and the younger generation.<\/p>\n <\/p>\n <\/p>\n In another study conducted among 305 consumers in May 2023, Gartner takes stock of artificial intelligence within social networks.\u00a072% of the panel believe that AI-based content generators could spread false or misleading information.<\/strong>\u00a0At a time when misinformation is being scrutinised by the public, who are anxious for transparency and truth, AI seems to be increasingly frowned upon by users. In response to this lack of trust on the part of users, 20% of brands will rely by 2027 on positioning and differentiation based on the absence of AI in their business and products.<\/p>\n <\/p>\n Click here to read the full article<\/a> on Luxus Magazine.<\/p>\n![\"\"](\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/01\/robin-worrall-FPt10LXK0cg-unsplash-scaled.jpg\")
Artificial intelligence: finding the right balance<\/h2>\n