{"id":127362,"date":"2023-12-12T19:48:23","date_gmt":"2023-12-12T18:48:23","guid":{"rendered":"https:\/\/luxus-plus.com\/breitling-takes-over-one-of-its-former-rivals-universal-geneve\/"},"modified":"2023-12-12T21:44:09","modified_gmt":"2023-12-12T20:44:09","slug":"breitling-takes-over-one-of-its-former-rivals-universal-geneve","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/breitling-takes-over-one-of-its-former-rivals-universal-geneve\/","title":{"rendered":"Breitling takes over one of its former rivals, Universal Gen\u00e8ve"},"content":{"rendered":"
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By taking over the Universal Gen\u00e8ve watchmaking company from its current Hong Kong owner, the Stelux Group, Breitling aims to awaken a sleeping beauty.<\/h4>\n

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Breitling has just announced the purchase of the luxury watch brand Universal Gen\u00e8ve<\/strong> from its current owner, the Stelux Group, a vast conglomerate active in finance, watchmaking (also owner of the Cyma and Solvi & Titus brands, other Swiss manufactures) and optics, listed on the Hong Kong stock exchange.<\/p>\n

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Stelux itself had acquired Universal Gen\u00e8ve in 1989<\/strong>, when “the quartz crisis had considerably challenged the company, marking a turning point in its trajectory<\/em>“, explains Breitling in a press release.<\/p>\n

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Iconic models<\/h2>\n

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Founded in 1894, Universal Gen\u00e8ve “made its mark in the first half of the 20th century with innovative designs and technical prowess<\/em>“.<\/p>\n

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Among its iconic models were the Cabriolet reversible, an innovative jewelry timepiece for men, launched in the 1920s<\/strong>; its Compax chronographs with manufacture movements and the legendary Tri-Compax complete calendar, launched on the occasion of its 50th anniversary in the 1940s… Its 1950s were marked by the triumph of the Polerouter watch, designed to withstand all climates<\/strong>, and the launch of the revolutionary self-winding movement, christened “Microtor”.<\/p>\n

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In 1966, Universal Gen\u00e8ve also presented the world’s flattest automatic movement, integrated into the Golden Shadow model.<\/p>\n

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A prestigious heritage that the Stelux Group “carefully nurtured<\/em>“, explains Breitling in its press release.<\/p>\n

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Sleeping beauty<\/h2>\n

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