{"id":126855,"date":"2023-12-06T07:00:17","date_gmt":"2023-12-06T06:00:17","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=126855"},"modified":"2023-12-06T11:32:06","modified_gmt":"2023-12-06T10:32:06","slug":"miu-miu-new-brand-of-the-year-according-to-lyst","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/miu-miu-new-brand-of-the-year-according-to-lyst\/","title":{"rendered":"Miu Miu is once again the top fashion brand of the year, according to Lyst <img class=paid src=\/paid.png>"},"content":{"rendered":"<h4>After its first accolade in 2022, Miu Miu has been re-elected Brand of the Year by the Lyst search engine in its &#8220;Year in Fashion&#8221; ranking. This distinction is due to its viral products, attractive catwalk shows and campaigns carried by major celebrities.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Miu Miu has once again been named brand of the year by Lyst. The online research platform has once again unveiled its report on trends in the fashion industry, based on the behaviour of its 200 million users. Called <strong>&#8220;Year in Fashion&#8221;<\/strong>, the study reveals the most fashionable brands, pieces, fashion moments and catwalks in 2023.<\/p>\n<p>&nbsp;<\/p>\n<h2>Miu Miu, brand of the year<\/h2>\n<p>&nbsp;<\/p>\n<p>Throughout the year, Miu Miu has continued to climb the Lyst rankings. By the third quarter of 2023, the brand had climbed three places compared with the second quarter, <strong>reaching the top of the podium.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_126851\" aria-describedby=\"caption-attachment-126851\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-126851 size-full\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/12\/33.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/12\/33.jpg 1280w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/12\/33-300x200.jpg 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/12\/33-1024x682.jpg 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/12\/33-768x512.jpg 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/12\/33-720x480.jpg 720w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/12\/33-480x320.jpg 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/12\/33-750x500.jpg 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-126851\" class=\"wp-caption-text\">\u00a9 Miu Miu<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Its growing popularity has earned the Italian fashion house, owned by the Prada group, the title of Brand of the Year 2023. <strong>Searches for the label on Lyst increased by 39% compared to the previous year.<\/strong> This appointment to the top of the list follows that of 2022, proof that Miu Miu&#8217;s appeal has remained constant over the last two years.<\/p>\n<p><strong>According to Lyst, several activations and launches by Miu Miu explain this victory.<\/strong><\/p>\n\n<\/p>\n<p>\t\t<section data-elementor-type=\"section\" data-elementor-id=\"113401\" class=\"elementor elementor-113401 elementor-101048\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-6ff873b e-flex e-con-boxed e-con e-parent\" data-id=\"6ff873b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7d49f1 e-con-full e-flex e-con e-child\" data-id=\"c7d49f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c73fc5 elementor-widget elementor-widget-spacer\" data-id=\"7c73fc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60ad49c e-con-full e-flex e-con e-parent\" data-id=\"60ad49c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28725a9 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"28725a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTo continue reading this article, subscribe or <a href=\"https:\/\/luxus-plus.com\/en\/login\/\"><b>log in to your account<\/b><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-807e388 e-flex e-con-boxed e-con e-parent\" data-id=\"807e388\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ce1ed2 e-con-full e-flex e-con e-child\" data-id=\"2ce1ed2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab793c align-left elementor-widget elementor-widget-heading\" data-id=\"5ab793c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"fox-heading\">\r\n\r\n\r\n<div class=\"heading-section heading-title\">\r\n\r\n    <p class=\"heading-title-main size-medium\">Discover our plans<\/p>    \r\n<\/div><!-- .heading-title -->\r\n\r\n\r\n<\/div><!-- .fox-heading -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-774702c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"774702c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Every day, keep up to date with the latest business news from the world of luxury.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Receive the essential luxury business news by email every week<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Access all our events<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Luxury Journals and Luxus Magazine in print and digital versions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-99fe211 e-flex e-con-boxed e-con e-child\" data-id=\"99fe211\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/luxus-plus.com\/en\/subscriptions\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a39dcb0 elementor-widget__width-inherit elementor-widget-mobile__width-inherit align-center elementor-widget elementor-widget-heading\" data-id=\"a39dcb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"fox-heading\">\r\n\r\n\r\n<div class=\"heading-section heading-title\">\r\n\r\n    <p class=\"heading-title-main size-large text-uppercase\">Subscribe for 1\u20ac<\/p>    \r\n<\/div><!-- .heading-title -->\r\n\r\n\r\n<\/div><!-- .fox-heading -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da1bb13 e-con-full e-flex e-con e-child\" data-id=\"da1bb13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac204b2 elementor-widget elementor-widget-image\" data-id=\"ac204b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1297\" height=\"206\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo.png\" class=\"attachment-full size-full wp-image-26712\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo.png 1297w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-300x48.png 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-1024x163.png 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-768x122.png 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-1536x244.png 1536w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-2048x326.png 2048w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-750x119.png 750w\" sizes=\"(max-width: 1297px) 100vw, 1297px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-470d562 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"470d562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Become an active member of the community of luxury leaders.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cccfb5 elementor-widget elementor-widget-image\" data-id=\"7cccfb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"680\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp\" class=\"attachment-full size-full wp-image-137641\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp 1280w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-300x159.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-1024x544.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-768x408.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-480x255.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-750x398.webp 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<\/p>\n<p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/tods-appoints-matteo-tamburini-as-artistic-director\/\">TOD&#8217;S APPOINTS MATTEO TAMBURINI AS ARTISTIC DIRECTOR<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured Photo: \u00a9 Miu Miu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After its first accolade in 2022, Miu Miu has been re-elected Brand of the Year by the Lyst search engine in its &#8220;Year in Fashion&#8221; ranking. This distinction is due to its viral products, attractive catwalk shows and campaigns carried by major celebrities.<\/p>\n","protected":false},"author":674,"featured_media":126849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Miu Miu, Prada\u2019s sister brand with a preppy touch has been awarded by Lyst platform brand of the year 2023. A title following the 2022\u2019s trend. ","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964],"tags":[23653,24542,22920,23259,22394,23006,23598,23924,24134,23540],"class_list":["post-126855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","tag-abonnes-en","tag-branding","tag-fashion-and-leather-goods","tag-fashion-week-en","tag-focus-en","tag-italy","tag-lyst-en","tag-miu-miu-en","tag-mode-et-maroquinerie-en","tag-prada-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/126855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/674"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=126855"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/126855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/126849"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=126855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=126855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=126855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}