{"id":125126,"date":"2023-11-09T12:15:47","date_gmt":"2023-11-09T11:15:47","guid":{"rendered":"https:\/\/luxus-plus.com\/versace-names-rosy-zhao-its-new-global-ambassador\/"},"modified":"2023-11-10T08:43:02","modified_gmt":"2023-11-10T07:43:02","slug":"versace-names-rosy-zhao-its-new-global-ambassador","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/versace-names-rosy-zhao-its-new-global-ambassador\/","title":{"rendered":"Versace appoints Rosy Zhao as its new global ambassador"},"content":{"rendered":"

Versace has appointed Chinese actress Zhao Lusi as its new global ambassador. The latter has already expressed her love for the brand on several occasions and says she is “excited<\/em>” at the prospect of starting this new chapter in her life.<\/h4>\n

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Just days after unveiling its first holiday campaign featuring Hyunjin, member of South Korean boy band Stray Kids, the House of Versace took to its X account to make a new announcement: Rosy Zhao, the famous Chinese singer and actress, is the Italian brand’s new global ambassador.<\/p>\n

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In a press release, Donatella Versace made no secret of her excitement<\/strong> at welcoming the twenty-four-year-old celebrity to her “family<\/em>“: “I love her style, energy and soul. She’s a strong woman<\/strong><\/em>“, continued the businesswoman who heads Versace.<\/p>\n

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\"\"\u00a9 Instagram @donatella_versace<\/p>\n

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The date of this announcement is not insignificant, as it is Rosy Zhao’s birthday. In turn, the latter took to social networks to express her admiration for the brand<\/strong>: “The power of Versace lies of course in its perfectly designed clothes and Italian craftsmanship, but for me, the real power of Versace is [the strength it gives me when I wear it<\/strong>]<\/em>“, she declared before thanking Donatella.<\/p>\n

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A strategic ambassador choice<\/h2>\n

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