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Founded in 1914<\/strong>, Puig today owns numerous perfume and cosmetics brands and licenses (L’Artisan Parfumeur, Charlotte Tilbury, Uriage, Comme des Gar\u00e7ons Parfums, Christian Louboutin, Benetton, Banderas perfumes, Adolfo Dominguez…<\/strong>) as well as fashion brands Paco Rabanne (recently renamed Rabanne<\/strong>), Carolina Herrera, Jean Paul Gaultier, Dries Van Noten and Nina Ricci<\/strong>.<\/p>\n And at over 100 years of age, the Spanish family group still clearly has faith in its future: it has just announced the doubling of the surface area of its Spanish headquarter<\/strong>s. This represents an even bigger expansion in terms of surface area than the one already completed last July in New York. Puig will be adding a second 21,000 m2, 20-storey tower<\/strong> to its original building.<\/p>\n <\/p>\n On the other side of the Atlantic<\/strong>, the relocation of its subsidiary, and already the doubling of its surface area<\/strong>, had enabled it to reach a total of over 23,000 square meters. But the location could not have been more prestigious. Puig has moved from Madison Avenue to 45 Rockefeller Plaza<\/strong>, on the 32nd floor of the historic Rockefeller Center<\/strong> building.<\/p>\n <\/p>\n In Barcelona, the new tower, designed by GCA Architects<\/strong>, will stand alongside the first, at 34 Plaza Europa in L’Hospitalet de Llobregat<\/strong>, located between Josep Tarradellas-El Prat airport and the city center. It will be inaugurated in the first quarter of 2024<\/strong>. And it’s sure to stand out with its design of four superimposed cubes encased in glass.<\/p>\n <\/p>\n While the first tower accommodates 500 employees<\/strong> (shared functions, brand teams, perfumery center and employees dedicated to the Spanish market), the second will absorb the expanded team of 485 employees dedicated to the operations and innovation<\/strong> centers. And all this with offices capable of adapting to a hybrid working model, versatility and different technological needs.<\/p>\n<\/span><\/p>\n <\/span><\/p>\n \t\tDouble the surface area<\/h2>\n