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Paris<\/strong> has always laid claim to the title of Fashion Capital<\/strong>. This year, it can add new figures to what it feels like.<\/p>\n <\/p>\n In its post-Fashion Week study, Launchmetrics<\/strong>, the specialist in data analysis in the Luxury-Fashion-Beauty sectors, has delivered some telling data. And one that demonstrates the growing aura of the French capital<\/strong>.<\/p>\n <\/p>\n According to Launchmetrics’ Media Impact Value (MIV)<\/strong>, which calculates the media impact value of events such as Fashion Weeks, Paris<\/strong>‘ media impact has risen by 30% to $499 million<\/strong> in 2023 (from $384.4 million in September 2022).<\/p>\n <\/p>\n The Spring-Summer 2024 fashion shows<\/strong>, which took place from September 25 to October 3, saw an impressive explosion on online channels. 160,000 looks<\/strong> were downloaded<\/strong>, 64% more<\/strong> than for the 2022 edition. Paris far outstripped Milan (approx. 100,000 looks downloaded), New York (approx. 80,000) and London (approx. 40,000).<\/p>\n <\/p>\n <\/p>\n In an online conference, Pascal Morand, Executive President of the F\u00e9d\u00e9ration de la Haute Couture et de la Mode (FHCM)<\/strong>, explained this “predominance of Paris”<\/strong> “by the presence on the official calendar of the biggest players in fashion and luxury<\/strong>, as well as by the strong internationalization of brands.” and the advent of Parisian Week as “a true cultural event. ”<\/p>\n <\/p>\n<\/span><\/p>\n <\/span><\/p>\n \t\tThe biggest names in fashion and luxury<\/h2>\n