"},"content":{"rendered":"<\/p>\n
<\/p>\n
Prada is seriously considering a dual listing on the Milan Stock Exchange<\/strong>, although this is not its priority, the brand’s CEO Andrea Guerra<\/strong><\/a> said on Monday.<\/p>\n <\/p>\n Last September, Prada’s<\/strong> former co-CEO Patrizio Bertelli<\/strong> said that “no decision”<\/em> had “been taken”<\/em> regarding a secondary listing in Milan.<\/p>\n <\/p>\n Already listed on the Hong Kong Stock Exchange<\/strong>, the Italian luxury group is reportedly considering raising at least $1 billion<\/strong> through a secondary listing in Milan, and is working with Goldman Sachs<\/strong> on the initial preparations.<\/p>\n <\/p>\n A dual listing in Europe would enable Prada to broaden its investor base, as some funds can only invest in European or US equities.<\/p>\n <\/p>\n Andrea Guerra added that Prada would not need any M&A operations over the next three to five years<\/strong>, but would continue its organic growth, “to have the role that is ours”<\/em>.<\/p>\n <\/p>\n <\/p>\n After the Ferretti<\/strong> Group’s dual listing in Milan this year<\/a>, following its initial IPO in Hong Kong in 2022<\/strong>, attention has since turned to Prada. A dual listing for the brand would be a crucial development.<\/p>\n <\/p>\n The preconceived notion that Asia<\/strong> was the ideal place for European consumer brands to list due to the expected future growth is now widely questioned. Indeed, according to some experts, this wasn’t even the original reason for Prada’s listing in Hong Kong in 2011<\/strong>.<\/p>\n <\/p>\n There have been several attempts to float Prada on the stock market considering various options and locations, most of which were unsuccessful, mainly due to the differences in the group’s structure and debt at that time compared to its current state.<\/p>\n <\/p>\n <\/p>\nA series of double listings<\/h2>\n
Important decision<\/h2>\n
\n
\n\t\t