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LVMH has initiated a process to gauge the interest of luxury consumers in incorporating laboratory-created diamonds<\/strong> into its jewelry and watch ranges.<\/a><\/p>\n <\/p>\n In recent weeks, Maison Fred<\/strong>, a subsidiary of the number one luxury brand, has organized private meetings with customers in its flagship store on Rue de la Paix in Paris. During these gatherings, it unveiled a new high jewelry set featuring synthetic diamonds in an unusual blue hue, designed to evoke the sea and reflect the founder’s maritime ties. These blue synthetic diamonds are combined with natural white diamonds.<\/p>\n <\/p>\n One of the pieces in the collection, a necklace valued at 240,000 euros<\/strong> ($255,000), features a half-carat laboratory-created blue diamond whose color required years of research, according to the Maison.<\/p>\n <\/p>\n Asked about expanding the use of laboratory-created stones at Tiffany & Co, another LVMH-owned Haute Joaillerie brand<\/strong>, group CFO Jean-Jacques Guiony<\/strong> said, “Is this a long-term trend that we could develop elsewhere? It’s too early to say,”<\/em> adding that Lvmh’s bets on artificial stones must be “carefully weighed and evaluated”.<\/em><\/p>\n <\/p>\n <\/p>\n Within the far-reaching luxury empire, Fr\u00e9d\u00e9ric Arnault<\/strong>, CEO of Tag Heuer<\/strong> and one of the five heirs to LVMH, has pioneered the integration of laboratory-created diamonds into some of the brand’s most prestigious timepieces. Among these creations is a $90,000<\/strong> watch<\/a> with a crown adorned with a 1.3-carat<\/strong> laboratory-created pink diamond, which was unveiled earlier this year.<\/p>\n <\/p>\nA forerunner in artificial diamonds<\/h2>\n
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