{"id":122549,"date":"2023-10-11T10:09:37","date_gmt":"2023-10-11T08:09:37","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=122549"},"modified":"2025-10-15T00:20:32","modified_gmt":"2025-10-14T22:20:32","slug":"gucci-chooses-davika-hoorne-as-its-first-thai-ambassador","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/gucci-chooses-davika-hoorne-as-its-first-thai-ambassador\/","title":{"rendered":"Gucci chooses Davika Hoorne as its first Thai ambassador "},"content":{"rendered":"

Gucci has chosen Thai actress Davika Hoorne to embody both the brand’s image and that of its beauty universe, a first for the brand. It’s also the first time the Florentine fashion house has appointed an artist from Thailand as one of its brand ambassadors. A choice linked to the potential of the Thai luxury market.<\/h4>\n

<\/p>\n

 <\/p>\n

This strategy demonstrates Gucci’s determination to break into Asian markets other than China, Japan and South Korea.<\/p>\n

 <\/p>\n

If Hanni, leader of the K-pop group New Jeans, was present at the last cruise show, so was Davika Hoorne.<\/p>\n

 <\/p>\n

The new face of Gucci and Gucci Beauty<\/h2>\n

 <\/p>\n

Her name probably doesn’t ring a bell, yet she’s considered the most beautiful woman in Thailand.<\/p>\n

 <\/p>\n

Not only was she front row at the post-Alessandro Michele cruise show at Seoul’s Gyeongbokgung<\/strong> Korean Palace last May, but also at the Gucci Ancora show<\/strong> at Milan’s Gucci Hub last month.<\/p>\n

 <\/p>\n

Davika Hoorne, 31, is now the face of Gucci and Gucci Beauty.<\/strong><\/p>\n

 <\/p>\n

She is not only the brand’s first Thai ambassador, but also the first to embody the House from a holistic point of view.<\/strong> Indeed, unlike muses, who can embody a brand in all its products, ambassadors are usually confined to a specific universe.<\/p>\n

 <\/p>\n

This change speaks volumes about the brand’s desire to stop concentrating its efforts on promoting its iconic bags alone. Other accessories and beauty are just as important<\/strong>, especially in an inflationary context.<\/p>\n

 <\/p>\n

Gucci chose Davika Hoorne as much for her fanbase (17.96 million followers on instagram)<\/strong> as for her multicultural identity.<\/strong><\/p>\n\n<\/p>\n

\t\t

\n\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tTo continue reading this article, subscribe or log in to your account<\/b><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\r\n
\r\n\r\n\r\n
\r\n\r\n

Discover our plans<\/p> \r\n<\/div>\r\n\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t