{"id":122275,"date":"2023-10-06T11:20:30","date_gmt":"2023-10-06T09:20:30","guid":{"rendered":"https:\/\/luxus-plus.com\/jacquemus-unveils-its-third-book-le-chouchou\/"},"modified":"2023-10-08T17:01:11","modified_gmt":"2023-10-08T15:01:11","slug":"jacquemus-unveils-its-third-book-le-chouchou","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/jacquemus-unveils-its-third-book-le-chouchou\/","title":{"rendered":"Jacquemus unveils its third book: Le Chouchou <img class=paid src=\/paid.png>"},"content":{"rendered":"<h4>Named the Chouchou after the fashion show the brand presented last June in Versailles, Jacquemus&#8217; new photography book was imagined with artist Martin Parr.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>It will be available from October 9 on the brand&#8217;s website and at the Avenue Montaigne boutique.<\/p>\n<p>&nbsp;<\/p>\n<h2>A well-executed communication campaign<\/h2>\n<p>&nbsp;<\/p>\n<p>Two days ago on Instagram, Jacquemus shared with <strong>its 6.1 million followers<\/strong> an <strong>augmented reality video<\/strong> featuring a giant book in a French garden to announce the imminent release of its new work. The brand took the opportunity to invite its community to <strong>a book signing<\/strong> on Tuesday, October 3, in the Parisian boutique Avenue Montaigne, alongside southern designer Simon Porte Jacquemus and his collaborator on the paper work, artist photographer Martin Parr.<\/p>\n<p>&nbsp;<\/p>\n<p>It didn&#8217;t take much more communication to get the public to show up. On social networks, we could see the huge waiting line all along the iconic capital street, bringing together Jacquemus fans with the same objective: to meet the two protagonists and get their signatures on the first page of this beautiful book.<\/p>\n<h2>Le Chouchou, Jacquemus&#8217; third book<\/h2>\n\n<\/p>\n<p>\t\t<section data-elementor-type=\"section\" data-elementor-id=\"113401\" class=\"elementor elementor-113401 elementor-101048\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-6ff873b e-flex e-con-boxed e-con e-parent\" data-id=\"6ff873b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7d49f1 e-con-full e-flex e-con e-child\" data-id=\"c7d49f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element 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class=\"elementor-element elementor-element-470d562 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"470d562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Become an active member of the community of luxury leaders.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cccfb5 elementor-widget elementor-widget-image\" data-id=\"7cccfb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"680\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp\" class=\"attachment-full size-full wp-image-137641\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp 1280w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-300x159.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-1024x544.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-768x408.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-480x255.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-750x398.webp 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<\/p>\n<p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/jacquemus-hits-the-headlines-with-a-timeless-fashion-show-at-versailles\/\">JACQUEMUS HITS THE HEADLINES WITH A TIMELESS FASHION SHOW AT VERSAILLES<\/a><\/p>\n<p>Featured Photo: \u00a9 Jacquemus<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Named the Chouchou after the fashion show the brand presented last June in Versailles, Jacquemus&#8217; new photography book was imagined with artist Martin Parr.<\/p>\n","protected":false},"author":1,"featured_media":122614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Named the Chouchou after the fashion show the brand presented last June in Versailles, Jacquemus&#039; new photography book was imagined with artist Martin 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