{"id":122249,"date":"2023-10-06T14:23:46","date_gmt":"2023-10-06T12:23:46","guid":{"rendered":"https:\/\/luxus-plus.com\/rabanne-is-the-next-designer-brand-invited-by-hm\/"},"modified":"2023-10-08T21:49:08","modified_gmt":"2023-10-08T19:49:08","slug":"rabanne-is-the-next-designer-brand-invited-by-hm","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/rabanne-is-the-next-designer-brand-invited-by-hm\/","title":{"rendered":"Rabanne is the next designer brand invited by H&M "},"content":{"rendered":"

After Mugler, it’s the turn of the House founded in 1966 by Paco Rabanne to create a capsule collection for the Swedish fast-fashion giant. The collection includes not only ready-to-wear pieces, but also a series of decorative objects – a first for the Maison.<\/h4>\n

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After shortening its name to Rabanne last June and launching its Beauty line, the fashion house is looking to strengthen its e-commerce expertise and accessible product offering.<\/p>\n

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The Rabanne X H&M collection, unveiled on Monday October 2, was a four-handed collaboration between Julien Dossena, Artistic Director of Rabanne, and Ann-Sofie Johansson, Creative Director of H&M.<\/p>\n

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The worldwide release of this new collaboration between a designer brand and the fast-fashion retailer is scheduled for November 9, in stores and on the e-commerce site.<\/p>\n

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A collection with an optimistic futuristic spirit<\/h2>\n

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Since 2004<\/strong>, when Karl Lagerfeld took the bold step of associating his image with H&M, the Swedish giant has been inviting a designer once or twice a year.<\/strong><\/p>\n

This season<\/strong>, it’s the turn of Julien Dossena<\/strong>, head of Rabanne’s creative direction for the past ten years, to offer a stylistic, revisited anthology of founder Paco Rabanne<\/strong>‘s work.<\/p>\n

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The tone is set: the collection is disco maximalist<\/strong>, hedonistic and luminous, with a maximum of reflective sequins, mesh and rhinestones. It plays the card of strong pieces<\/strong>, capitalizing on the younger generation’s taste for mixing styles, colors and materials in a single outfit.<\/p>\n

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The wardrobe ranges from mini-dresses and jumpsuits to military jackets and sportswear.<\/p>\n

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But Julien Dossena doesn’t just serve H&M customers with simple archive pieces such as the Disc-o-rama dress: he brings the House’s classics up to date.<\/strong><\/p>\n\n<\/p>\n

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