{"id":122174,"date":"2023-10-05T14:46:59","date_gmt":"2023-10-05T12:46:59","guid":{"rendered":"https:\/\/luxus-plus.com\/chanel-sunbathing-in-provence-for-the-catwalk\/"},"modified":"2023-10-05T15:29:08","modified_gmt":"2023-10-05T13:29:08","slug":"chanel-sunbathing-in-provence-for-the-catwalk","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/chanel-sunbathing-in-provence-for-the-catwalk\/","title":{"rendered":"Chanel: sunbathing in Provence for the catwalk <img class=paid src=\/paid.png>"},"content":{"rendered":"<h4>For her spring-summer 2023 show, Virginie Viard transports us to the Villa Noailles in Paris. Here, she unveils a collection with a seaside feel, bursting with sunshine and color. Elegant yet nonchalant.<\/h4>\n<p><!--more--><\/p>\n<p>In the nave of the ephemeral Grand Palais, Maison Chanel unveiled a very summery, uninhibited show on Tuesday October 3 &#8211; the last day of Paris Fashion.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;This Spring-Summer 2024 ready-to-wear collection is an ode to freedom and movement, and tells a story that originates in the gardens of Villa Noailles&#8221;. With these words from the Maison&#8217;s artistic director, the press release for the collection opens.<\/p>\n<p>&nbsp;<\/p>\n<p>The least we can say is that joie de vivre abounds throughout.<\/p>\n<p>&nbsp;<\/p>\n<h2>A villa in bloom as a model<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Two days before the show,<\/strong> the Maison de la rue Cambon announced the color, or rather the contrast, with a <strong>black-and-white video<\/strong> shot in May <strong>in the gardens of the Villa Noailles<\/strong>, not far from the Mediterranean.<\/p>\n<p>&nbsp;<\/p>\n<p>Directed by fashion duo <strong>Inez and Vinoodh<\/strong>, the video featured model<strong> Rianne Rompaey<\/strong> in a swimsuit in the gardens of the villa.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"CHANEL Spring-Summer 2024 Ready-to-Wear Show \u2014 CHANEL Shows\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/OvhDWSOX1Ns?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>The villa is nestled <strong>in the heights of Hy\u00e8res<\/strong>, a resort that hosts its eponymous Festival every year, one of France&#8217;s most important fashion design competitions, alongside Andam.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The modernist villa<\/strong>, <strong>designed by architect Robert Mallet Stevens<\/strong> in 1923, was the brainchild of art patrons Charles and Marie-Laure de Noailles, with its multiple terraced gardens surrounded by bays.<\/p>\n<p>&nbsp;<\/p>\n<p>As Bruno Pavlovsky, President of Fashion at the luxury fashion house, reminded AFP, <strong>the villa is intimately linked to the history of Gabrielle Chanel<\/strong>. In the 1930s, <strong>the latter met Marie-Laure de Noailles<\/strong>. The two women were to herald a &#8220;new modernity&#8221; and &#8220;the avant-garde&#8221;, according to Maison Chanel.<\/p>\n<p><strong>Charles and Marie-Laure de Noailles welcomed a host of celebrities, from Salvador Dali to Pablo Picasso, to their villa until the 1970s.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>In 1986<\/strong>, the villa officially became a cultural mecca, hosting <strong>the annual Hy\u00e8res Fashion, Photography and Accessories Festival<\/strong>. In 2015, Karl Lagerfeld, then president of the ceremony, presented a book of photographs dedicated to the eminent building.<\/p>\n<p>&nbsp;<\/p>\n<p>Chanel&#8217;s new summer collection features <strong>a southern exposure, as well as inspiration from the villa&#8217;s volumes and outdoor spaces<\/strong> &#8211; its cubist checkerboard garden, its exuberant flowers below.<\/p>\n<p>&nbsp;<\/p>\n<p>The garden, also known as the <strong>Jardin Triangulaire<\/strong>, serves as a common thread running through the models.<\/p>\n<p>A veritable<strong> exaltation of light and color<\/strong>, the collection unfurls a <strong>profusion of geometric motifs<\/strong>, contrasts, asymmetries and <strong>patchwork patterns, as well as lines, checks and stripes<\/strong>, in shades of gray, white or red, and above all &#8211; a detail that will appeal to Asian customers &#8211; they play the horizontal card.<\/p>\n<p>&nbsp;<\/p>\n<h2>A couture spirit on the beach<\/h2>\n<p>&nbsp;<\/p>\n<p>A sea breeze permeates the collection, particularly in terms of materials, with <strong>terrycloth<\/strong> for striped jackets and <strong>neoprene<\/strong> for suits.<\/p>\n\n<\/p>\n<p>\t\t<section data-elementor-type=\"section\" data-elementor-id=\"113401\" class=\"elementor elementor-113401 elementor-101048\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-6ff873b e-flex e-con-boxed e-con e-parent\" data-id=\"6ff873b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7d49f1 e-con-full e-flex e-con e-child\" data-id=\"c7d49f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c73fc5 elementor-widget elementor-widget-spacer\" data-id=\"7c73fc5\" data-element_type=\"widget\" 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active member of the community of luxury leaders.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cccfb5 elementor-widget elementor-widget-image\" data-id=\"7cccfb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"680\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp\" class=\"attachment-full size-full wp-image-137641\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp 1280w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-300x159.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-1024x544.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-768x408.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-480x255.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-750x398.webp 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<\/p>\n<p>\n<p><iframe title=\"CHANEL Spring-Summer 2024 Ready-to-Wear Show \u2014 CHANEL Shows\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/j1GPnc34UKA?start=842&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/chanel-extends-its-vip-boutiques-to-the-chinese-cities-of-shenzhen-and-guangzhou\/\">CHANEL EXTENDS ITS VIP BOUTIQUES TO THE CHINESE CITIES OF SHENZHEN AND GUANGZHOU<\/a><\/p>\n<p>Featured Photo: <span style=\"font-weight: 400;\">\u00a9\u00a0<\/span>Chanel<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For her spring-summer 2023 show, Virginie Viard transports us to the Villa Noailles in Paris. Here, she unveils a collection with a seaside feel, bursting with sunshine and color. Elegant yet nonchalant.<\/p>\n","protected":false},"author":507,"featured_media":122170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Chanel unveils a free-spirited, colorful collection for its Spring-Summer 2024 show, inspired by the sun-drenched gardens of Villa Noailles. 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