{"id":121327,"date":"2023-09-25T12:32:38","date_gmt":"2023-09-25T10:32:38","guid":{"rendered":"https:\/\/luxus-plus.com\/gucci-ancora-sabato-de-sarno-attempts-to-reawaken-the-tom-ford-era-minimal-version\/"},"modified":"2023-09-25T19:33:39","modified_gmt":"2023-09-25T17:33:39","slug":"gucci-ancora-sabato-de-sarno-attempts-to-reawaken-the-tom-ford-era-minimal-version","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/gucci-ancora-sabato-de-sarno-attempts-to-reawaken-the-tom-ford-era-minimal-version\/","title":{"rendered":"Gucci Ancora: Sabato De Sarno attempts to reawaken the Tom Ford era&#8230;minimal version <img class=paid src=\/paid.png>"},"content":{"rendered":"<h4>Gucci again? On Friday September 22, Sabato De Sarno presented his highly anticipated first collection for Kering&#8217;s flagship fashion house in Milan. There was no flash in the pan for this Act I, but a reinitialization of Gucci&#8217;s style, far removed from the pomp and extravagance of Alessandro Michele.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>It&#8217;s not easy to be entrusted with the mission of resurrecting a 102-year-old House that has already been reinvented twice. Especially when houses like Louis Vuitton and Dior have been winning financially for several seasons, far outstripping the operating profits of its parent company, Kering.<\/p>\n<p>&nbsp;<\/p>\n<p>Let&#8217;s face it, the designer prefers to take a sideways step rather than an outright schism. He&#8217;s rehabilitating Tom Ford&#8217;s short, suggestive style, minus the offensive, sultry edge. As for the memory of Alessandro Michele, who remained at the creative helm for 7 years, he retains only the romantic vision and a few light pieces, without ever straying too far from the House&#8217;s archives.<\/p>\n<p>&nbsp;<\/p>\n<p>While it&#8217;s too early to say that De Sarno has succeeded in touching the public&#8217;s heart, he has indeed ushered in a new era, that of a Gucci converted to the discreet charm of Quiet Luxury, even if it means invoking the imagery of other Italian Houses.<\/p>\n<p>&nbsp;<\/p>\n<h2>Reset at home<\/h2>\n<p>&nbsp;<\/p>\n<p>Sabato De Sarno composed <strong>a sober, almost cerebral Gucci woman with a new-found elegance<\/strong> before a packed audience <strong>at the House&#8217;s historic HQ &#8211; the Gucci Hub &#8211;<\/strong> on the outskirts of the city.<\/p>\n<p>&nbsp;<\/p>\n<p>In the bare room, plunged into darkness like a mausoleum, only a few <strong>quadrangular sections of light outlined small walkways, similar to the pedestrian streets where the Spring-Summer 2024 show was originally scheduled to take place.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The Neapolitan forty-something&#8217;s desire to show Gucci in daylight in the streets of the Brera district was thwarted by particularly rainy weather.<\/p>\n<p>&nbsp;<\/p>\n<p>In the weeks leading up to the show, however, he had set the tone with his &#8220;<strong>Ancora<\/strong>&#8221; <strong>plastered everywhere, on the networks and in the city<\/strong>, even on the Lombardy capital&#8217;s emblematic streetcars. This expression of <strong>unquenchable desire<\/strong> was intended to mark <strong>the end of a nine-month hiatus<\/strong> from the public eye, since his appointment and the departure of his predecessor Alessandro Michele last November.<\/p>\n<h2><\/h2>\n<h2>A collection furiously Prada&#8230; and Quiet Luxury<\/h2>\n<p>&nbsp;<\/p>\n<p>The pressure was on as to whether the young prodigy would <strong>resurrect the lost desirability of Kering&#8217;s $10 million Florentine flagship brand.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>True to the words shared with Vogue Business, the opening look<\/strong> restored De Sarno&#8217;s taste for <strong>coat<\/strong>-making. This was in stark contrast to Alessandro Michele, who came from the world of accessories.<\/p>\n<p>&nbsp;<\/p>\n<p>This inaugural look set the tempo for the show, where the coat warmed up wool mini-shorts worn low-waisted with a white tank top, GG belt and choker necklace from the Marina Chain jewelry line.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_121321\" aria-describedby=\"caption-attachment-121321\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-121321\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/09\/Gucci-look1-700x1024.jpeg\" alt=\"\" width=\"700\" height=\"1024\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/09\/Gucci-look1-700x1024.jpeg 700w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/09\/Gucci-look1-205x300.jpeg 205w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/09\/Gucci-look1-768x1124.jpeg 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/09\/Gucci-look1-1050x1536.jpeg 1050w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/09\/Gucci-look1-480x702.jpeg 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/09\/Gucci-look1-750x1097.jpeg 750w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/09\/Gucci-look1.jpeg 1280w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-121321\" class=\"wp-caption-text\">\u00a9 Gucci<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>From then on, it was <strong>an impression of intermezzo<\/strong> that dominated, rather than the grand \u00e9cart hoped for by some. At least, that&#8217;s the view of Vanessa Friedman of The New York Times, who sees it essentially as &#8220;a purifying interregnum after Michele&#8217;s excessive madness&#8221;. And on the web, devotees of De Sarno&#8217;s predecessor have not failed to share their regret for the maximalist creator and their boredom.<\/p>\n\n<\/p>\n<p>\t\t<section data-elementor-type=\"section\" data-elementor-id=\"113401\" class=\"elementor elementor-113401 elementor-101048\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-6ff873b e-flex e-con-boxed e-con e-parent\" data-id=\"6ff873b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7d49f1 e-con-full e-flex e-con e-child\" data-id=\"c7d49f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c73fc5 elementor-widget elementor-widget-spacer\" data-id=\"7c73fc5\" data-element_type=\"widget\" data-e-type=\"widget\" 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luxury.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Receive the essential luxury business news by email every week<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" 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community of luxury leaders.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cccfb5 elementor-widget elementor-widget-image\" data-id=\"7cccfb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"680\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp\" class=\"attachment-full size-full wp-image-137641\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp 1280w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-300x159.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-1024x544.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-768x408.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-480x255.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-750x398.webp 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<\/p>\n<p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/gucci-sabato-de-sarno-the-man-for-the-job\/\">[LUXUS+ MAGAZINE] GUCCI: SABATO DE SARNO, THE MAN FOR THE SITUATION?<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo: \u00a9 Gucci<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gucci again? On Friday September 22, Sabato De Sarno presented his highly anticipated first collection for Kering&#8217;s flagship fashion house in Milan. There was no flash in the pan for this Act I, but a reinitialization of Gucci&#8217;s style, far removed from the pomp and extravagance of Alessandro Michele.<\/p>\n","protected":false},"author":507,"featured_media":121313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Sabato De Sarno unveils Act I of Gucci&#039;s image makeover with a more timeless, classic collection to broaden the target audience.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Gucci,Sabato de Sarno,Kering,Gucci woman,Gucci Ancora,Ancora,Tom Ford,Alessandro michele,Fashion show","footnotes":""},"categories":[1964,24,5189],"tags":[22920,22925,23259,22394,23234,23006,23000,23007,22412],"class_list":["post-121327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-business","category-events","tag-fashion-and-leather-goods","tag-fashion-shows","tag-fashion-week-en","tag-focus-en","tag-gucci-en","tag-italy","tag-kering-en","tag-khol-en","tag-subscribers"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/121327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=121327"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/121327\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/121313"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=121327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=121327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=121327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}