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In a joint announcement, Ennismore<\/strong>, the boutique-hotel subsidiary of French hotel giant Accor<\/strong><\/a>, and the prestigious Banyan Tree Group<\/strong> hotel chain, a brand of the Accor Group, have unveiled an ambitious partnership with the Dubai Holding fund<\/strong>, owned by the city-state’s rulers, to launch a major tourism project in Dubai.<\/p>\n <\/p>\n The project, dubbed Bluewaters<\/strong>, “will welcome new brands to Dubai in several phases, starting with Banyan Tree Dubai, which will open next November”<\/em>, they state in a press release, without giving any indication of the amounts involved.<\/p>\n <\/p>\n Banyan Tree Dubai will occupy the current premises of Caesars Palace Dubai<\/strong> on the artificial Bluewaters Island. The new luxury establishment will offer 179 rooms, five restaurants and bars, as well as 96 private residences ranging from one to four bedrooms.<\/p>\n <\/p>\n <\/p>\n This partnership is part of a long-term strategic agreement signed in 2016<\/strong> between Accor and Banyan Tree Group. The two companies will co-operate Banyan Tree Dubai based on the operating model already proven at Banyan Tree La Cigale in Doha, Qatar, as well as Banyan Tree AlUla in Saudi Arabia<\/strong>.<\/p>\n <\/p>\n This announcement “marks the beginning of a series of projects aimed at developing and strengthening the presence of our brands in Dubai and the rest of the world”<\/em>, explains Accor CEO S\u00e9bastien Bazin<\/strong>.<\/p>\n <\/p>\n “The excellence and diversity of hotel experiences offered in the Emirates are a source of inspiration for the hotel industry worldwide, and we are convinced that the refurbishment of this superb complex will further enrich Dubai’s offering,”<\/em> says Amit Kaushal<\/strong>, CEO of Dubai Holding.<\/p>\n <\/p>\n <\/p>\n Dubai, less rich in oil than its regional neighbors, has diversified its economy significantly, turning to trade, tourism and financial services<\/strong>. The city-state is renowned for its less conservative approach. In particular, it allows the consumption of alcohol, making it a destination of choice for luxury tourists.<\/p>\n <\/p>\n\u2028\u2028\t\tLong-term strategic partnership<\/h2>\n
Dubai Holding and diversification<\/h2>\n