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In particular, this choice enables it to target a hitherto poorly addressed segment: the Latin American community.<\/p>\n
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A choice made all the more important by the fact that the American beauty brand is no longer a Chapter 11 bankrupt.<\/p>\n
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“To be able to partner with a brand as iconic as Revlon and hopefully inspire people around the world to express themselves through makeup and style<\/strong> is a dream come true,” is the statement from the brand’s new ambassador.<\/p>\n <\/p>\n 21-year-old influencer Nailea Devora<\/strong> has been chosen by American cosmetics brand Revlon<\/strong> to be its global brand ambassador.<\/strong><\/p>\n <\/p>\n Nailea Devora follows in the footsteps of plus-size model Ashley Graham (35) and Texas rapper Megan Thee Stallion (28)<\/strong> as the beauty brand’s representative.<\/p>\n <\/p>\n This well-known personality of Generation Z<\/strong> – born between 1997 and 2012 – has amassed 19 million followers on the Tiktok, Instagram and Youtube social networks in just four years.<\/strong><\/p>\n <\/p>\n She has made a name for herself in the world of fashion and lifestyle<\/strong> influencers<\/strong>, fields that complement the beauty world.<\/p>\n <\/p>\n A success that demonstrates the young woman’s talent for speaking to members of her generation, notably through humorous and realistic content<\/strong>. Her playback videos on Tiktok have racked up a million views.<\/p>\n <\/p>\n All reasons that led Revlon to entrust her with its next launches, scheduled for 2024.<\/strong><\/p>\n <\/p>\n The uniqueness of this choice lies in Nailea Devora’s roots.<\/p>\n <\/p>\n Indeed, it’s an inclusive choice<\/strong>, aligned with the brand’s identity of “amplifying voices, […] challenging conventions and breaking barriers, and to do so [partnering] with change-makers and budding talents who aren’t afraid to take risks”, as Revlon brand VP Maribelle Orengo declares.<\/p>\n <\/p>\n\n<\/p>\n \t\tA community celebrity… but not only<\/h2>\n