{"id":119960,"date":"2023-08-30T13:22:55","date_gmt":"2023-08-30T11:22:55","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/officine-universelle-buly-owned-by-lvmh-since-april-2021-puts-old-fashioned-vegetables-on-the-map\/"},"modified":"2023-09-11T15:43:13","modified_gmt":"2023-09-11T13:43:13","slug":"officine-universelle-buly-owned-by-lvmh-since-april-2021-puts-old-fashioned-vegetables-on-the-map","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/officine-universelle-buly-owned-by-lvmh-since-april-2021-puts-old-fashioned-vegetables-on-the-map\/","title":{"rendered":"Officine Universelle Buly, owned by LVMH since April 2021, puts old-fashioned vegetables on the map <img class=paid src=\/paid.png>"},"content":{"rendered":"<h4>Established in 1803 by Jean-Vincent Bully, then revived by the duo of Victoire de Taillac and Ramdane Touhami in 2014, before being acquired by LVMH in 2021, the Buly beauty brand stands out for its commitment to embodying French elegance through a singular concept.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>With a global footprint encompassing over <strong>40 boutiques<\/strong>, notably in Asia, and a complete range of nearly <strong>800 items<\/strong> from skincare to fragrances to beauty accessories, <strong>Officine Universelle Buly<\/strong> is one of the most successful names in the French cosmetics world. With a real capacity for disruption: for example, it recently unveiled a collection of water-based fragrances called <strong>&#8220;Les Jardins Fran\u00e7ais&#8221;,<\/strong> featuring plant-based scents.<\/p>\n<p>&nbsp;<\/p>\n<p>Inspired by the heritage of the Parisian company founded by perfumer <strong>Jean-Vincent Bully in 1803<\/strong>, the entrepreneurial tandem of <strong>Ramdane Touhami and Victoire de Taillac<\/strong> breathed new life into this ancient treasure to give birth to Officine Universelle Buly, a new immersive interpretation of the delights of the past.<\/p>\n<p>&nbsp;<\/p>\n<p><em>&#8220;We were lucky enough to discover an engaging beauty catalog created by this 19th-century brand. The names of the products and the bottles appealed to us. So we opened our first boutique on rue Bonaparte, in Paris,&#8221;<\/em> explains Victoire de Taillac. <em>&#8220;This decision corresponded to our desire to have an exceptional beauty products store, something we felt Paris didn&#8217;t offer at the time. We blended the company&#8217;s iconic products, based on the original catalog, such as Eau Triple or Huile Antique, and a selection of 20-30 botanical oils and powdered clays, to revive the original beauty store system, with a selection of beauty accessories.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2>A unique sales experience<\/h2>\n<p>&nbsp;<\/p>\n<p>Guided by an identity focused on the Golden Age and a bespoke experience enhanced by the art of calligraphy, Buly&#8217;s establishments and products have rapidly conquered global markets. With the opening of a dozen new boutiques in 2022, Officine Universelle Buly now has four outlets in Paris and nearly forty worldwide. This includes destinations in <strong>Japan (Tokyo, Sapporo and Osaka), as well as South Korea.<\/strong> In Europe, the brand is already firmly established in <strong>Paris, London and Munich<\/strong>, and has recently established a presence in <strong>Milan<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n\u2028\u2028\t\t<section data-elementor-type=\"section\" data-elementor-id=\"113401\" class=\"elementor elementor-113401 elementor-101048\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-6ff873b e-flex e-con-boxed e-con e-parent\" data-id=\"6ff873b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7d49f1 e-con-full e-flex e-con e-child\" data-id=\"c7d49f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element 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week<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Access all our events<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" 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https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-300x159.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-1024x544.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-768x408.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-480x255.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-750x398.webp 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\u2028<\/p>\n<p>&nbsp;<\/p>\n<p>Read also&gt;<a href=\"https:\/\/luxus-plus.com\/en\/how-stella-mccartney-is-redefining-sustainable-fashion-3\/\">MYSLF, YVES SAINT LAURENT BEAUT\u00c9\u2019S NEW FRAGRANCE FOR MEN, TARGETS MILLENNIALS<\/a><\/p>\n<p>Featured photo : \u00a9Officine Universelle Buly<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Established in 1803 by Jean-Vincent Bully, then revived by the duo of Victoire de Taillac and Ramdane Touhami in 2014, before being acquired by LVMH in 2021, the Buly beauty brand stands out for its commitment to embodying French elegance through a singular concept.<\/p>\n","protected":false},"author":513,"featured_media":119961,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Officine Universelle Buly stands out for its commitment to embodying French elegance through a singular 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