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Each item incorporates the H\u00f4tel du Cap identity codes, in particular its buoy and crest.<\/p>\n
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In the words of Philippe Perd, General Manager of H\u00f4tel du Cap-Eden-Roc, “this collaboration marks the union of two brands that share the same vision of elegance and well-being”.<\/p>\n
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In addition to Sporty & Rich’s CSR approach, the hotel manager also emphasised the link between its loyal American clientele, who contribute to the hotel’s reputation, and the strong ties that Sporty & Rich has maintained with its Californian clientele from the outset.<\/p>\n
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Much more than just another fashion collab<\/h2>\n
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But if Oetker collection has chosen to set its sights on the Sporty & Rich brand, it’s not just a matter of shared DNA or aesthetics.<\/p>\n
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First and foremost, the collection focuses on tennis, enabling the hotel group to target a younger, more aspirational audience who are well aware of trends, particularly those relating to tenniscore. It can be seen as an evolution of athleisure fashion, with a deliciously old-fashioned country club feel.<\/p>\n
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This trend, which has been embraced by celebrities and influencers alike, is reflected in pieces such as pleated skirts, knitted jumpers and the moccasin-sock combo.<\/p>\n
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Rather minimalist, the collection is also part of the quiet luxury movement, the discreet distinction that has been permeating luxury ready-to-wear collections since the start of the year, under the influence of the Succession series and Italian and American brands such as The Row and Brunello Cucinelli.<\/p>\n
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The other reason is to be found in the genesis of the Sporty & Rich brand.<\/p>\n
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Refusing to claim to be a fashion brand, the company was originally a simple moodboard on Instagram relaying inspirations around the art of living.<\/p>\n
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Its founder, Canadian-born Emily Oberg – who now divides her time between Paris and Los Angeles – first worked in editorial production at Complex Magazine in New York. She then came up with the idea of developing the brand as a print magazine.<\/p>\n
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It wasn’t until 2015 that Sporty & Rich evolved into a casual wardrobe with a vintage sportswear aesthetic, as if straight out of the 1970s. The idea was to mix the casual with the formal, the nerdy with the hypochondriac.<\/p>\n
<\/p>\n <\/p>\n Since then, the brand has rallied a very active community on social networks, with its distinctive, instantly recognisable universe, backed up by inter-brand collaborations and co-branding operations with celebrities.<\/p>\n <\/p>\n Recent examples include a capsule collection of 22 vintage-style products with Lacoste to mark its 100th anniversary, and collaborations with Adidas, revisiting one of the sports equipment manufacturer’s iconic trainers, the Samba.<\/p>\n <\/p>\n <\/p>\n The H\u00f4tel du Cap-Eden-Roc, part of the Oetker Collection’s Masterpiece portfolio of hotels, has been an absolute legend on the C\u00f4te d’Azur for 150 years.<\/p>\n <\/p>\n Situated at the southern tip of Cap d’Antibes, this elegant Napoleonic-style residence with 111 rooms and suites overlooks the Mediterranean and the L\u00e9rins Islands.<\/p>\n <\/p>\n <\/p>\n In the 1970s, the hotel was immortalised on many occasions, whether through the eyes of photographer Slim Aarons, a great witness to the lifestyle of the wealthy, or for the filming of the pilot for the series Amicalement V\u00f4tre (The Persuaders).<\/p>\n <\/p>\n <\/p>\n More recently, on 22 April, the hotel was the venue for the wedding of model Sofia Richie Crainge. The event was widely reported on Tiktok, with a host of celebrities in attendance (including Cameron Diaz, Benji Madden, Paris Hilton and Nicole Richie), and was named by Vogue as the social wedding of the year.<\/p>\n <\/p>\n Set amidst a 10-hectare forest of Aleppo pines, palms and olive trees, its majestic driveway, emblematic swimming pool and rose gardens celebrate an idyllic setting, a symbol of French art de vivre.<\/p>\n <\/p>\n The Sporty & Rich collection is also in keeping with the hotel’s facilities, which include no fewer than 5 clay tennis courts.<\/p>\n <\/p>\n As for the well-being aspect, this can be found in the recently inaugurated Spa Dior, which offers a whole range of exceptional treatments, as well as in the fitness centre.<\/p>\n <\/p>\n <\/p>\n For its manager, the H\u00f4tel du Cap-Eden-Roc is “the quintessential C\u00f4te d’Azur playground, with a private stretch of coastline, parkland, swimming pool and pontoon, perfectly in tune with Sporty & Rich’s ethos of luxury wellbeing and relaxation”.<\/p>\n <\/p>\n Read also > The Old Continent: the top summer destination for non-Europeans – Luxus Plus (luxus-plus.com)<\/a><\/p>\n <\/p>\n Featured photo : \u00a9 Sporty & Rich x Hotel Cap-Eden-Roc [\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]<\/p>\n <\/p>\n Launched on 13 July, it is available on the brand’s website, in the hotel boutique and from selected retailers.<\/p>\n <\/p>\n <\/p>\n The luxury hotel and the Los Angeles-based brand have collaborated for the first time to create a 25-piece capsule collection of classic Sporty & Rich products. The collection features sporty streetwear inspired by the hotel world, including t-shirts, sweatshirts, terrycloth polo shirts, striped pyjamas and boxer shorts.<\/p>\n <\/p>\n <\/p>\n Each item incorporates the H\u00f4tel du Cap identity codes, in particular its buoy and crest.<\/p>\n <\/p>\n In the words of Philippe Perd, General Manager of H\u00f4tel du Cap-Eden-Roc, “this collaboration marks the union of two brands that share the same vision of elegance and well-being”.<\/p>\n <\/p>\n In addition to Sporty & Rich’s CSR approach, the hotel manager also emphasised the link between its loyal American clientele, who contribute to the hotel’s reputation, and the strong ties that Sporty & Rich has maintained with its Californian clientele from the outset.<\/p>\n <\/p>\n […][\/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…<\/p>\n![\"\"](\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/07\/SportyRich-Lacoste2-1024x502.jpg\")
A 150-year-old Lady<\/h2>\n
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The iconic five-star C\u00f4te d’Azur hotel is teaming up with the vintage athleisure fashion brand for a capsule collection.<\/h4>\n
Sharing the art of living<\/h2>\n