{"id":118366,"date":"2023-07-11T08:07:19","date_gmt":"2023-07-11T06:07:19","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/watchmaking-louis-vuitton-reposition-its-iconic-tambour-at-the-very-top-end-of-the-market\/"},"modified":"2023-08-26T00:39:00","modified_gmt":"2023-08-25T22:39:00","slug":"watchmaking-louis-vuitton-reposition-its-iconic-tambour-at-the-very-top-end-of-the-market","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/watchmaking-louis-vuitton-reposition-its-iconic-tambour-at-the-very-top-end-of-the-market\/","title":{"rendered":"Watchmaking: Louis Vuitton reposition its iconic Tambour at the very top end of the market"},"content":{"rendered":"<h4>Two years after his arrival at the head of Louis Vuitton&#8217;s watchmaking division, Jean Arnault is shaking up the Tambour watch collection, 21 years after its creation. 80% of the current range will disappear in favor of Haute Horlogerie models.<br \/>\n<!--more--><\/h4>\n<p>&nbsp;<\/p>\n<h2>Drum roll at Louis Vuitton !<\/h2>\n<p>&nbsp;<\/p>\n<p>Count on sons to shake up legacies&#8230; Two years after his arrival at the <strong>head of marketing and development for Louis Vuitton&#8217;s watch division<\/strong>, Jean Arnault, the youngest son (and fifth child) of Lvmh CEO Bernard Arnault, is <strong>revolutionizing the Tambour watch<\/strong>, the flagship of the group&#8217;s flagship Maison&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;This is undoubtedly our most important<strong> launch since the original Tambour twenty-one years ago<\/strong>,&#8221; explained Jean Arnault to Le Figaro.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Gone are 80% of Tambour watches.<\/strong> Aside from the haute horlogerie pieces, whose labels are near the top, only the <strong>Tambour Street River<\/strong> and <strong>connected models<\/strong> will remain, which will remain &#8220;the fashion references&#8221; and always <strong>accessible in terms of price<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Three-hand movement<\/h2>\n<p>&nbsp;<\/p>\n<p>Louis Vuitton&#8217;s new Tambour watch features the <strong>LFT023 caliber<\/strong>, the<strong> first automatic three-hand movement developed by La Fabrique du Temps Louis Vuitton, the Geneva-based Manufacture dedicated to Haute Horlogerie, created by the Maison in 2007.<\/strong> It will appeal both to aesthetes, who will be able to admire it &#8220;through a sapphire case-back&#8221;, and to the practical-minded, who will appreciate its <strong>50-hour power reserve<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_107533\" aria-describedby=\"caption-attachment-107533\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-107533 size-large\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/07\/louis-vuitton-montre-tambour-automatique-40-mm-acier-montres-traditionnelles-W1ST10_PM1_Interior-view.png-1024x1024.jpeg\" alt=\"\" width=\"1024\" height=\"1024\" \/><figcaption id=\"caption-attachment-107533\" class=\"wp-caption-text\">\u00a9 Louis Vuitton<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>For the design of this caliber, La Fabrique du Temps, which until now had focused on grand complications, called on the expertise of the<strong> Cercle des horlogers<\/strong>, with whom the Maison is partnered and who had expertise in three-hand movements.<\/p>\n<p>&nbsp;<\/p>\n<h2>Slimming diet<\/h2>\n<p>&nbsp;<\/p>\n<p>Available in<strong> two steel versions with sober dials (silver-grey or blue)<\/strong>, the new Tambour will offer a more unisex face thanks to a slimming regime giving it an &#8220;even slimmer and more ergonomic&#8221; appearance: <strong>refined case 40 mm in diameter for a thickness of just 8.3 mm<\/strong>, integrated metal bracelet with invisible clasp and &#8220;<strong>absence of horns<\/strong>&#8220;.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;The devil is in the detail&#8221;, as the saying goes. But in this case, it&#8217;s paradise that the new Tambour watch is aiming for, thanks to the expertise of the Fabrique du Temps&#8217; <strong>two master watchmakers, Michel Navas and Enrico Barbasini.<\/strong>..<\/p>\n<p>&nbsp;<\/p>\n<h2>An eye for detail<\/h2>\n<p>&nbsp;<\/p>\n<p>For Jean Arnault, it is &#8220;in this sense of detail&#8221; that &#8220;perfection lies&#8221;. He told Le Figaro that he wanted &#8220;collectors&#8221; who buy the new Tambour to &#8220;<strong>understand that every detail has been carefully considered<\/strong>, right down to the words <strong>&#8220;Louis Vuitton Paris&#8221; and &#8220;Fab. en Suisse&#8221; on the dial<\/strong> (&#8220;a tribute to the historic dials of timepieces from the 1950s and 1960s&#8221;) or &#8220;the thickness of the bracelet on the gold version, identical to that of the steel model&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<h2>Towards Ultra-Luxury<\/h2>\n<p>&nbsp;<\/p>\n<p>Other distinctive details include the <strong>crown<\/strong>, &#8220;in the shape of a drum&#8221; and &#8220;<strong>adorned with delicate fluting<\/strong>&#8220;, the <strong>sandblasted bezel featuring the twelve engraved letters of the Gucci name, the openworked Fleur de Monogram on the barrel cover and the engraving of a stylized LV motif on the gold micro-rotor&#8230;.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>More generally, the <strong>ultra-luxury repositioning<\/strong> already observed in other divisions of the sector (as witnessed by the opening last spring of the first private &#8220;Salon&#8221; Gucci boutique in Los Angeles, or the recent significant price increase for the Timeless Chanel bag), is now also <strong>spreading to watchmaking<\/strong>&#8230; In addition to Louis Vuitton, <strong>Omega has just increased the prices of its luxury watches by 2%<\/strong> in Switzerland and China, and by 8% in the United States, according to a recent report by the American bank <strong>Morgan Stanley.<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/the-first-ever-louis-vuitton-by-yannick-alleno-lounge-opens-at-hamad-international-airport\/\">Qatar : The first-ever Louis Vuitton by Yannick All\u00e9no lounge opens at Hamad International Airport<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Louis Vuitton<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two years after his arrival at the head of Louis Vuitton&#8217;s watchmaking division, Jean Arnault is shaking up the Tambour watch collection, 21 years after its creation. 80% of the current range will disappear in favor of Haute Horlogerie models.<\/p>\n","protected":false},"author":457,"featured_media":116623,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Two years after his arrival at the head of Louis Vuitton&#039;s watchmaking division, Jean Arnault is shaking up the Tambour watch collection, 21 years after its creation.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1],"tags":[22667,22965],"class_list":["post-118366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxus-fr","tag-louis-vuitton","tag-watchmaker"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/118366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/457"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=118366"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/118366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/116623"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=118366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=118366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=118366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}