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What are and will be the trends in design? This was the question that the guests at the round table were asked to answer, drawing on their different areas of expertise. At a time when the luxury goods sector has undergone significant post-Covid changes, new movements have emerged or strengthened in recent months, both in terms of customer consumption and the initiatives taken by premium brands.<\/p>\n
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Diverging trends and mindsets<\/h2>\n
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“We are in a schizophrenic period”<\/em>, says Vincent Gr\u00e9goire. According to the Director of Consumer Trends & Insights at Nelly Rodi, there are two major general trends in customer perception and appropriation of the premium sphere. One focuses on ethical and moral values, while the other focuses on a more tonic, unbridled luxury, with a more “zany”<\/em> artistic creation. “These are two rooms with two different moods, but they don’t fit together”<\/em>, observes Vincent Gr\u00e9goire.<\/p>\n <\/p>\n The same is true of social networking sites, where there are two opposing attitudes: customers who are very familiar with these online platforms, who scroll, post and share, and on the other hand, consumers who distance themselves and protect themselves from the influence of these media. Vincent Gr\u00e9goire also pointed out that these divergences become more pronounced from one generation to the next, with Alpha youth being even more “anchored in digital and connected objects than GenZ”<\/em>, which is itself more digitally inclined than Millennials.<\/p>\n <\/p>\n For Antoinette Lemens, this development also sets Chinese brands apart from those in the rest of the world. “China is very innovative in its projects and invests rapidly,”<\/em> says the CEO of Lemens & Partners. The country stands out from other regions of the world for its responsiveness and its “ability to leave the past behind and focus immediately on the future and what’s new”<\/em>. This forward-looking vision is reflected in the approach of Icicle, a Chinese fashion house that Isabelle Capron describes as having been “thinking with nature since 1997”<\/em>.<\/p>\n <\/p>\n <\/p>\n <\/p>\n Boosted by the desire, like Icicle, to preserve the planet’s resources and avoid throwing things away, designers are showing off their creativity and promoting know-how by reinterpreting products. Many designers “reuse what exists to make something new and beautiful”<\/em>, says Antoinette Lemens, who prefers the term “second life”<\/em> to “second hand”. Craftsmanship, ecology and design have never been so closely intertwined: a triptych that almost single-handedly represents the luxury of 2023.<\/p>\n <\/p>\n If customers are on the lookout for products with an artisanal DNA, it’s because they are driven by a “strong need for reality”<\/em>, according to Isabelle Capron. Brands therefore need to be in tune with new consumer trends. RKF’s Dress Soft bathrobes are a case in point, with their three-piece sets that can be worn separately both indoors and out.<\/p>\n <\/p>\n <\/p>\n These days, there can be no luxury without the notion of experience. And if there’s one sector that can truly represent this word, it’s the culinary arts. “Gaston Len\u00f4tre was a pioneer in lighter, less sweet sweets. 20 years later, Pierre Herm\u00e9 invented Haute P\u00e2tisserie. Now, many chefs are coming up with new concepts, widely popularised by the visibility offered by social networks,”<\/em> explains S\u00e9bastien Vauxion.<\/p>\n <\/p>\n The pastry chef is no slouch when it comes to creating his own trend and a new customer experience. S\u00e9bastien Vauxion is the creator of a gastronomic meal “with pastry notes”<\/em>. A modern way of enjoying dishes (which, it should be noted, are not sweet) and enjoying a unique gourmet culinary moment.<\/p>\n <\/p>\n Quiet luxury, digital, environment, second-hand, experience… These are just some of the trends that will shape luxury in 2023 and that are set to continue. And to tie in the theme of this round table with that of the event on 15 June, we can conclude with the poetic words of Damien Dodane: “Luxury is the love of what we do, and love is made up of the soul”<\/em>.<\/p>\n <\/p>\n Read also > At Vivatech, LVMH promises \u201ctech dreams\u201d!<\/a><\/p>\n <\/p>\n Featured photo : \u00a9 Luxus Plus[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]<\/p>\n <\/p>\n A look back at the discussion dedicated to creative trends, hosted by Claire Domergue, Director of the Luxus Plus publication, in the presence of five exceptional guests:<\/p>\n <\/p>\n <\/p>\n What are and will be the trends in design? This was the question that the guests at the round table were asked to answer, drawing on their different areas of expertise. At a time when the luxury goods sector has undergone significant post-Covid changes, new movements have emerged or strengthened in recent months, both in terms of customer consumption and the initiatives taken by premium brands.<\/p>\n <\/p>\n <\/p>\n “We are in a schizophrenic period”<\/em>, says Vincent Gr\u00e9goire. According to the Director of Consumer Trends & Insights at Nelly Rodi, there are two major general trends in customer perception and appropriation of the premium sphere. One focuses on ethical and moral values, while the other focuses on a more tonic, unbridled luxury, with a more “zany”<\/em> artistic creation. “These are two rooms with two different moods, but they don’t fit together”<\/em>, observes Vincent Gr\u00e9goire.<\/p>\n <\/p>\n The same is true of social networking sites, where there are two opposing attitudes: customers who are very familiar with these online platforms, who scroll, post and share, and on the other hand, consumers who distance themselves and protect themselves from the influence of these media. Vincent Gr\u00e9goire also pointed out that these divergences become more pronounced from one generation to the next, with Alpha youth being even more “anchored in digital and connected objects than GenZ”<\/em>, which is itself more digitally inclined than Millennials.<\/p>\n <\/p>\n <\/p>\n […][\/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…<\/p>\n![\"\"](\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/06\/image00002-1-980x1024.jpeg\")
<\/p>\nCraftsmanship at the heart of creative trends<\/h2>\n
Experience, the watchword of luxury trends<\/h2>\n
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“The soul of luxury” was the theme of the 20th Luxury Summit, which took place on 15 June at the Intercontinental Paris-Le Grand, bringing together industry professionals for conferences and round tables.<\/h4>\n
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Diverging trends and mindsets<\/h2>\n