{"id":118209,"date":"2023-06-01T09:14:48","date_gmt":"2023-06-01T07:14:48","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/dioriviera-makes-a-stop-in-california-at-the-beverly-hills-hotel-2\/"},"modified":"2023-08-26T00:35:19","modified_gmt":"2023-08-25T22:35:19","slug":"dioriviera-makes-a-stop-in-california-at-the-beverly-hills-hotel-2","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/dioriviera-makes-a-stop-in-california-at-the-beverly-hills-hotel-2\/","title":{"rendered":"Alberta Ferretti braves the bad weather for her cruise show in Rimini <img class=paid src=\/paid.png>"},"content":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text]<\/p>\n<h4>Despite the torrential rain that ravaged the towns and countryside of the Emilia Romagna region, the Aeffe group&#8217;s flagship brand was keen to maintain its cruise show on 26 May in Rimini, the birthplace of film-maker Federico Fellini.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>A message of positivity addressed to the whole world at the foot of Castel Sismondo, coupled with a gesture of moral as well as financial support for the region&#8217;s disaster victims.<\/p>\n<p>&nbsp;<\/p>\n<h2>A parade of positivity and dreams<\/h2>\n<p>&nbsp;<\/p>\n<p>Originally scheduled for Monday 22 May, the fashion show for Alberta Ferretti&#8217;s 2023 cruise collection<strong> was postponed to Friday 26 May, due to the bad weather<\/strong> that hit the Emilia Romagna region, not sparing cities such as Bologna.<\/p>\n<p>&nbsp;<\/p>\n<p>The founder and creative director of the fashion house of the same name chose to hold her show in <strong>the Piazza Malatesta, in front of the Castel Sismondo<\/strong>, a 15th-century fortress that was once home to the princely Malatesta family and was refurbished according to the plans of a porticoed building by Leonardo da Vinci. It now houses <strong>a museum dedicated to Federico Fellini<\/strong>, director of La Dolce Vita and 8 and a Half.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A cinematic fashion<\/strong> show by artistic director Lorenzo Serafini, with the backing of Cinecitta, dedicated to one of the world&#8217;s most famous Romans: Federico Fellini. The city not only gave birth to Fellini, it also nourished his imagination.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Alberta Ferretti, also from the region, celebrated both Rimini and its most illustrious dreamer.<\/strong> Against the backdrop of the timeless music of film composer Nino Rota. Scenes from the film-maker&#8217;s most famous films were projected onto the castle walls to accompany the final exit of the models and stylists.<\/p>\n<p>&nbsp;<\/p>\n<p>The mannequins <strong>gave the impression of walking on water<\/strong>, thanks to clever mirrored catwalks on either side of the square&#8217;s fountain.<\/p>\n<p>&nbsp;<\/p>\n<p>It is <em>&#8220;creativity and beauty that today help to stimulate the positivity and optimism that the people of Romagna have always cultivated in an atmosphere of great hospitality and humanity&#8221;<\/em>, the Italian designer told the Italian press.<\/p>\n<p>&nbsp;<\/p>\n<p>The cruise collection featured <strong>silhouettes that were both sartorially inspired and romantic<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The historic building that symbolises the city was also both a backdrop and transformed into a print<\/strong>, coming to life on the collection&#8217;s sails and transparencies. Among the dreamy looks on offer were ample tailoring suits, suede skirts, steamy blouses and hooded coats&#8230;.<\/p>\n<p>&nbsp;<\/p>\n<p>But the stars of the show were undoubtedly <strong>the evening gowns, the designer&#8217;s specializing field<\/strong>. Light, fluid outfits featuring chiffon, washed silks and iridescent satins and taffetas. All draped, flounced and with evanescent trains.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe title=\"Alberta Ferretti Resort 2024 Fashion Show\" src=\"https:\/\/www.youtube.com\/embed\/dMeRmPgsWD8\" width=\"834\" height=\"469\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>The decision to maintain the show<\/strong> was taken by Alberta Ferretti&#8217;s parent company, the Aeffe Group &#8211; based in Cattolica, two towns from Rimini &#8211; after careful consideration and <strong>in agreement with the city&#8217;s mayor and institutions<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>The designer makes no secret of the fact that she initially expressed doubts about whether the event would go ahead: <em>&#8220;I&#8217;ve asked myself so many questions in the last few days that I won&#8217;t deny that I seriously thought about taking a step back and cancelling the event, but then, after a long discussion with the institutions, who have my highest esteem for the way they handle emergencies, I realised that our fashion show could convey an important message of positivity&#8221;.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2>IO CI SONO: United in adversity<\/h2>\n<p>&nbsp;<\/p>\n<p>As the highlight of the show, the designer chose to highlight thirty-two boys and girls who closed the parade. These were <strong>volunteers who had taken an active part<\/strong> in these days of support for the region and its inhabitants, and who wore <strong>T-shirts bearing the slogan IO CI SONO<\/strong> (I&#8217;m here). It was an initiative in keeping with the spirit of the House, since Alberta Ferretti is known for her <strong>message-driven outfits<\/strong>, as are the designers at Viktor &amp; Rolf.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_105162\" aria-describedby=\"caption-attachment-105162\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-105162 size-large\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/06\/alberta-ferretti-io-ci-sono-getty-resrort-2024-finale-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" \/><figcaption id=\"caption-attachment-105162\" class=\"wp-caption-text\">\u00a9 Alberta Ferretti<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong>A message of hope and resilience<\/strong> addressed to the Emilia-Romagna region and its inhabitants: all proceeds from sales of this T-shirt will be donated to associations active in the region.<\/p>\n<p>&nbsp;<\/p>\n<p>The company will also be organising<strong> a charity auction of special archive<\/strong> pieces, <strong>dedicated to the VIC<\/strong> (Very Important Clients) of the House of Alberta Ferretti.<\/p>\n<p>&nbsp;<\/p>\n<p>The Aeffe group <strong>has reached an agreement<\/strong> with its employees to donate the equivalent of one hour&#8217;s work, and the company will match this amount with an additional donation.<\/p>\n<p>&nbsp;<\/p>\n<p>Commitments such as these are reminiscent of the outpouring of solidarity in recent days from <a href=\"https:\/\/luxus-plus.com\/en\/floods-in-italy-lvmh-kering-ferrari-formula-one-and-stellantis-offer-their-support\/\">other major groups such as LVMH, Kering and Ferrari<\/a>. This social involvement on the part of the luxury goods industry was reinvigorated during Covid and reactivated with the <a href=\"https:\/\/luxus-plus.com\/en\/luxury-brands-mobilize-for-ukraine\/\">war in Ukraine<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Boosting the Romagna Riviera<\/h2>\n<p>&nbsp;<\/p>\n<p>Generating 10% of the country&#8217;s GDP, Emilia Romagna is not only regarded as &#8220;Italy&#8217;s orchard&#8221;, with its 7,000 farms, it is also one of <strong>Europe&#8217;s leading tourist areas<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>The region, which stretches from Bologna to Parma, welcomes <strong>more than 11.5 million visitors every year<\/strong> and generates almost 50 million overnight stays, according to figures from the World Health Organization.<\/p>\n<p>&nbsp;<\/p>\n<p>Hence the need for the local authorities to use this internationally renowned parade to reaffirm the attractiveness of Emilia-Romagna as it prepares to open its new tourist season.<\/p>\n<p>&nbsp;<\/p>\n<p>In the words of Jamil Sadegholvaad, the mayor of the city that hosted the parade, <em>&#8220;Rimini and Romagna want to start afresh after the immense tragedy that struck their bodies and souls&#8221;. He added: &#8220;We are all rolling up our sleeves, day and night, to get ready to be what we are: the heart of Italy that welcomes and always makes people feel at home.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Lucia Borgonzoni, Under-Secretary of State at the Ministry of Culture, agrees: <em>&#8220;Events like this provide oxygen for the economic fabric and make people aware that in summer and beyond, Romagna is a place of art, culture and magic, of sea and great history, where you can spend fabulous holidays&#8221;.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Designer Alberta Ferretti, who has strong ties to the region because of her origins, illustrates the Aeffe group&#8217;s desire<strong> to contribute to the revival of Emilia-Romagna<\/strong>, in particular by supporting charitable works: &#8220;Many local professionals are working with us at the moment and, now more than ever, it is important to honour the commitment we have made to them, by fuelling a virtuous cycle of recovery and revival of the various economic activities in the region&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<p>After thanking the Aeffe group for its involvement, Rimini&#8217;s mayor also added <strong>a message of welcome to tourists from all over the world<\/strong>: <em>&#8220;We also need, like the air we breathe, to return to the normality we expected. Rimini and Romagna are waiting for you&#8221;.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 16px;\">Read also &gt;\u00a0<\/span><a href=\"https:\/\/luxus-plus.com\/en\/dior-cruise-2023-fashion-show-a-vibrant-tribute-to-frida-kahlo\/\">Dior Cruise 2023 fashion show: a vibrant tribute to Frida Kahlo<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Alberta Ferretti[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;not-logged-in&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4>Despite the torrential rain that ravaged the towns and countryside of the Emilia Romagna region, the Aeffe group&#8217;s flagship brand was keen to maintain its cruise show on 26 May in Rimini, the birthplace of film-maker Federico Fellini.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>A message of positivity addressed to the whole world at the foot of Castel Sismondo, coupled with a gesture of moral as well as financial support for the region&#8217;s disaster victims.<\/p>\n<p>&nbsp;<\/p>\n<h2>A parade of positivity and dreams<\/h2>\n<p>&nbsp;<\/p>\n<p>Originally scheduled for Monday 22 May, the fashion show for Alberta Ferretti&#8217;s 2023 cruise collection<strong> was postponed to Friday 26 May, due to the bad weather<\/strong> that hit the Emilia Romagna region, not sparing cities such as Bologna.<\/p>\n<p>&nbsp;<\/p>\n<p>The founder and creative director of the fashion house of the same name chose to hold her show in <strong>the Piazza Malatesta, in front of the Castel Sismondo<\/strong>, a 15th-century fortress that was once home to the princely Malatesta family and was refurbished according to the plans of a porticoed building by Leonardo da Vinci. It now houses <strong>a museum dedicated to Federico Fellini<\/strong>, director of La Dolce Vita and 8 and a Half.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A cinematic fashion<\/strong> show by artistic director Lorenzo Serafini, with the backing of Cinecitta, dedicated to one of the world&#8217;s most famous Romans: Federico Fellini. The city not only gave birth to Fellini, it also nourished his imagination.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Alberta Ferretti, also from the region, celebrated both Rimini and its most illustrious dreamer.<\/strong> Against the backdrop of the timeless music of film composer Nino Rota. Scenes from the film-maker&#8217;s most famous films were projected onto the castle walls to accompany the final exit of the models and stylists.<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <strong><a href=\"https:\/\/luxus-plus.com\/mon-compte\/\">Please log in<\/a>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Alberta Ferretti[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4>Despite the torrential rain that ravaged the towns and countryside of the Emilia Romagna region, the Aeffe group&#8217;s flagship brand was keen to maintain its cruise show on 26 May in Rimini, the birthplace of film-maker Federico Fellini.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>A message of positivity addressed to the whole world at the foot of Castel Sismondo, coupled with a gesture of moral as well as financial support for the region&#8217;s disaster victims.<\/p>\n<p>&nbsp;<\/p>\n<h2>A parade of positivity and dreams<\/h2>\n<p>&nbsp;<\/p>\n<p>Originally scheduled for Monday 22 May, the fashion show for Alberta Ferretti&#8217;s 2023 cruise collection<strong> was postponed to Friday 26 May, due to the bad weather<\/strong> that hit the Emilia Romagna region, not sparing cities such as Bologna.<\/p>\n<p>&nbsp;<\/p>\n<p>The founder and creative director of the fashion house of the same name chose to hold her show in <strong>the Piazza Malatesta, in front of the Castel Sismondo<\/strong>, a 15th-century fortress that was once home to the princely Malatesta family and was refurbished according to the plans of a porticoed building by Leonardo da Vinci. It now houses <strong>a museum dedicated to Federico Fellini<\/strong>, director of La Dolce Vita and 8 and a Half.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A cinematic fashion<\/strong> show by artistic director Lorenzo Serafini, with the backing of Cinecitta, dedicated to one of the world&#8217;s most famous Romans: Federico Fellini. The city not only gave birth to Fellini, it also nourished his imagination.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Alberta Ferretti, also from the region, celebrated both Rimini and its most illustrious dreamer.<\/strong> Against the backdrop of the timeless music of film composer Nino Rota. Scenes from the film-maker&#8217;s most famous films were projected onto the castle walls to accompany the final exit of the models and stylists.<\/p>\n<h4>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/h4>\n<p>Already have an account ? <strong><a href=\"https:\/\/luxus-plus.com\/mon-compte\/\">Please log in<\/a>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Alberta Ferretti[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text] Despite the torrential rain that ravaged the towns and countryside of the Emilia Romagna region, the Aeffe group&#8217;s flagship brand was keen to maintain its cruise show on 26 May in Rimini, the birthplace of film-maker Federico Fellini.<\/p>\n","protected":false},"author":507,"featured_media":115726,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Despite the torrential rain that ravaged the towns and countryside of the Emilia Romagna region, the Aeffe group&#039;s flagship brand was keen to maintain its cruise show on 26 May in Rimini, the birthplace of film-maker Federico Fellini","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[],"tags":[22394],"class_list":["post-118209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-focus-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/118209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=118209"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/118209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/115726"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=118209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=118209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=118209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}