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Luxury, and in particular fashion, is once again demonstrating its strength in the Italian business model.<\/p>\n
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The latest Brand Finance Italy<\/strong> ranking, which has just been published, bears witness to this. It ranks the 100 most valued brands<\/strong> in the country using the methodology proven by the world’s leading brand valuation and strategy consultancy group since its creation in 1996. To calculate the value of a brand, Brand Finance’s teams take into account the “brand strength” based on investment, image and performance; the associated royalty rate and the current and projected financial performance achieved under the brand.<\/p>\n <\/p>\n In general, the Brand Finance Italy study highlights the fact that luxury brands “are on average the fastest growing brands compared to last year”.<\/strong><\/p>\n <\/p>\n <\/p>\n As in 2022, Gucci, belonging to the French group Kering<\/strong>, is at the top of the list with an estimated value of $17.11 billion (+10% compared to 2022). By way of comparison, in the Brand Finance France 2023 ranking, Louis Vuitton (Lvmh) occupies first place, with a value of $25.3 billion (+25% compared to 2022).<\/p>\n <\/p>\n Another fashion group to shine in the firmament of transalpine companies is Prada<\/strong>, which has moved up four places to 10th place<\/strong>, with a value of $3.57 billion. Armani<\/strong> also improved its score, moving up from 15th to 13th place<\/strong>, as did Bottega Veneta, to 25th place<\/strong> compared to 28th last year.<\/p>\n <\/p>\n On the other hand, two Houses fall slightly in the first quarter of the ranking, namely Moncler (15th in 2023 instead of 13th in 2022) and Bulgari (22nd instead of 16th).<\/strong><\/p>\n <\/p>\n Still in personal goods, the Rayban<\/strong> eyewear brand, in 14th place in 2022, moves up to 12th place<\/strong> in 2023.<\/p>\n <\/p>\n Two luxury car brands<\/strong> are also at the top of the ranking. Ferrari is in seventh place<\/strong> (up from sixth in 2022), with a value of 7.42 million dollars<\/strong>, while Lamborghini<\/strong> has gone from 26th place in 2022 to 11th place in 2023: its value has risen by 149% to 4.1 billion dollars!<\/strong><\/p>\n <\/p>\n <\/p>\n Like the Brand Finance Italy 2023 ranking, the good results for the first quarter of 2023 of several luxury goods companies in Italy confirm their good health.<\/strong><\/p>\n <\/p>\n Prada’s sales rose by 22% to 1.065 billion euros<\/strong> thanks to good performances in Asia, driven by China, and in Europe.<\/p>\n <\/p>\n In the Asia-Pacific region, excluding Japan, retail revenues at constant exchange rates were up 22%. “During the first quarter, China once again became a growth driver, leading to a solid rebound in sales in Asia-Pacific,”<\/em> said Andrea Guerra<\/strong>, who took over as Prada’s CEO in January.<\/p>\n <\/p>\n In Europe<\/strong>, retail sales at constant exchange rates rose by 28%<\/strong>, but in the Americas<\/strong>, a less buoyant market for luxury goods at the moment, their growth was more modest (+ 5%)<\/strong>. Among the group’s brands, Miu Miu (+42%)<\/strong> did even better than Prada (+21%)<\/strong>, which was itself already very dynamic.<\/p>\n <\/p>\n <\/p>\n For its part, Moncler<\/strong> also started the year very well, with a 23% increase in sales, well above analysts’ forecasts<\/strong>. While analysts were expecting a turnover of 689 million euros, it reached 726.4 million euros.<\/p>\n <\/p>\n Like Prada, the company known for its ultra-high-end down jackets has recovered well on the Chinese market. As a result, in Asia, its turnover grew by +32%.<\/strong><\/p>\n <\/p>\n In the EMEA regions (Europe, Middle East, Africa), sales rose by 29%,<\/strong> boosted by the shopping of tourists, especially American and Korean. Growth in the US was more moderate (+9%)<\/strong>.<\/p>\n <\/p>\n The eponymous flagship brand Moncler did very well (+28% to 604.8 million euros)<\/strong>, while Stone Island grew more modestly (+5%<\/strong> to 121.6 million euros). The arrival at the head of the latter of a new managing director, Robert Triefus – an ex-Kering (Gucci Vault and Metaverse Ventures)<\/strong>, charged with leading the second phase of its strategic evolution could give it renewed vigour.<\/p>\n <\/p>\n <\/p>\n Finally, another emblematic transalpine group, Tod’s also had a fine first quarter in 2023, with a 23% increase<\/strong> in turnover to 270.5 million euros.<\/p>\n <\/p>\n Like its compatriots, it benefited from the rebound in Greater China<\/strong>, where revenues posted 88.6 million euros (compared to 68.5 million euros in 2022). In its own market, Italy, revenues also grew well (+18% to 59.9 million euros).<\/p>\n <\/p>\n All of the group’s brands started the year with solid double-digit revenue growth,<\/strong> as did all product categories. Tod’s, the eponymous brand, grew by +24% to 130.2 million euros<\/strong>, Roger Vivier by +31% to 68.6 million euros and Fay by 30% to 14.2 million euros.<\/p>\n <\/p>\n <\/p>\n Read also >\u00a0Prada will invest in its production in 2023<\/a><\/p>\nGucci at the top of the list<\/h2>\n
Good first quarters 2023<\/h2>\n
Rebound in China<\/h2>\n
Tod’s also in good shape<\/h2>\n