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Dolce & Gabbana (D&G)<\/strong> plans to dominate the beauty market. Since taking its beauty business in-house<\/strong><\/a>, the fashion house has been on a mission to transform the division, which includes fragrance, makeup and skincare.<\/p>\n <\/p>\n As a result, Dolce & Gabbana plans to increase the retail sales value of its beauty division from \u20ac1 billion to \u20ac3 billion (US$3.3 billion) in just three years.<\/strong><\/p>\n <\/p>\n This innovation strategy includes new women’s fragrance pillars, a complete overhaul of its makeup offering, an entry into skincare and the launch of dedicated beauty spaces within existing retail stores.<\/p>\n <\/p>\n “My goal is very humble – I want professional immortality”<\/em>, said Gianluca Toniolo<\/strong>, the new chief operating officer of Dolce & Gabbana Beauty and former managing director of global travel retail at LVMH. “My role is to translate the ideas of Stefano and Domenico [D&G’s founders] into concrete projects that better represent the brand in the beauty category. I want everyone in the industry to remember the moment when D&G Beauty decided to step outside the norm, and who was the leader of that successful project.”<\/em><\/p>\n <\/p>\n To ring in this new era, D&G unveiled last year that it would move the development, manufacturing and operations of its beauty division in-house at its Milan headquarters<\/strong>. A first in its 38-year history.<\/p>\n <\/p>\n <\/p>\n In 2021<\/strong>, Japanese cosmetics group Shiseido<\/strong> announced its intention to end its licensing agreement<\/strong> with the Italian fashion house, which was contracted in 2016<\/strong>. The Japanese company had said it wanted to focus on its prestige skincare business.<\/p>\n <\/p>\n Alfonso Dolce<\/strong>, Dolce & Gabbana’s chief executive and brother of co-founder Domenico Dolce<\/strong>, believes that beauty can be a significantly more important business for the group.<\/p>\n <\/p>\n The brand’s beauty business, which has been managed through licenses until now and is worth around 1 billion euros, plans to hire to eventually build a global team of 350 to 500 people.<\/strong><\/p>\n <\/p>\n <\/p>\n All major beauty product categories grew in the U.S. in 2021, but none as fast as the fragrance industry. The latter is worth $6.3 billion<\/strong> and has grown 35%<\/strong> from pre-pandemic levels. Moreover, the most expensive products – large bottles, highly concentrated eaux de parfum, artisanal fragrances and designer brand products – are the top performers.<\/p>\n <\/p>\n “It’s a very healthy and exciting market they’re getting into”<\/em>, said Larissa Jensen<\/strong>, beauty industry consultant at the NPD Market Research Group. “For the first time in history, the fragrance category is now the same size as the skincare category.”<\/em><\/p>\n <\/p>\n According to Gianluca Toniolo, Dolce & Gabbana, which derives 95 percent<\/strong> of its revenue from beauty and fragrance, is therefore well prepared for expansion.<\/p>\n <\/p>\n The company plans to introduce “very rare, Italian quality”<\/em> fragrances, with new launches costing about 50 percent<\/strong> more than the brand’s perfumes currently on the market. “We need to go into the very high-end”<\/em>, he added.<\/p>\n <\/p>\n <\/p>\n Fashion and luxury brands<\/a> have been part of the beauty market since Chanel<\/strong> launched its first fragrance in 1921<\/strong>. However, they remain small players, compared to industry leaders such as L’Or\u00e9al<\/strong><\/a> and Unilever<\/strong>.<\/p>\n <\/p>\n Only a handful of fashion brands, including Chanel and Dior, manage the manufacturing and distribution of their beauty products. The vast majority of them license their names to third-party specialists such as the French company Interparfums, the American company Coty or the Spanish company Puig.<\/a><\/p>\n <\/p>\n Taking a beauty business in-house can be costly and complex. Burberry<\/strong> briefly took over its beauty business in 2013<\/strong>, shortly before the departure of then-CEO Angela Ahrendts<\/strong>, but reached a licensing agreement with Coty in 2017.<\/strong><\/p>\n <\/p>\n Until that happens, Dolce & Gabbana also plans to expand its color cosmetics line and move into skin care<\/strong>. However, Gianluca Toniolo said it would avoid certain categories such as anti-aging products because it is “not a technology company like Est\u00e9e Lauder or Shiseido.”<\/em><\/p>\n <\/p>\n Est\u00e9e Lauder is particularly focused on the development of its fragrance offer, whether it be the prestige fragrances developed in 2021<\/a> or through the Tom Ford Beauty brand<\/a>, acquired last year. The brand is at the forefront of technology, particularly in terms of solutions based on artificial intelligence. The world’s No. 2 beauty brand is a pioneer in virtual make-up fitting, thanks to a successful partnership with Perfect Corp.<\/p>\n <\/p>\n Read also >Dolce & Gabbana enters the real estate business<\/a><\/p>\n <\/p>\n Featured photo : \u00a9Press[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]<\/p>\n <\/p>\n Dolce & Gabbana (D&G)<\/strong> plans to dominate the beauty market. Since taking its beauty business in-house<\/strong><\/a>, the fashion house has been on a mission to transform the division, which includes fragrance, makeup and skincare.<\/p>\n <\/p>\n As a result, Dolce & Gabbana plans to increase the retail sales value of its beauty division from \u20ac1 billion to \u20ac3 billion (US$3.3 billion) in just three years.<\/strong><\/p>\n <\/p>\n This innovation strategy includes new women’s fragrance pillars, a complete overhaul of its makeup offering, an entry into skincare and the launch of dedicated beauty spaces within existing retail stores.<\/p>\n <\/p>\n “My goal is very humble – I want professional immortality”<\/em>, said Gianluca Toniolo<\/strong>, the new chief operating officer of Dolce & Gabbana Beauty and former managing director of global travel retail at LVMH. “My role is to translate the ideas of Stefano and Domenico [D&G’s founders] into concrete projects that better represent the brand in the beauty category. I want everyone in the industry to remember the moment when D&G Beauty decided to step outside the norm, and who was the leader of that successful project.”<\/em><\/p>\n <\/p>\n To ring in this new era, D&G unveiled last year that it would move the development, manufacturing and operations of its beauty division in-house at its Milan headquarters<\/strong>. A first in its 38-year history.<\/p>\n <\/p>\n <\/p>\n In 2021<\/strong>, Japanese cosmetics group Shiseido<\/strong> announced its intention to end its licensing agreement<\/strong> with the Italian fashion house, which was contracted in 2016<\/strong>. The Japanese company had said it wanted to focus on its prestige skincare business.<\/p>\n <\/p>\n Alfonso Dolce<\/strong>, Dolce & Gabbana’s chief executive and brother of co-founder Domenico Dolce<\/strong>, believes that beauty can be a significantly more important business for the group.<\/p>\n <\/p>\n The brand’s beauty business, which has been managed through licenses until now and is worth around 1 billion euros, plans to hire to eventually build a global team of 350 to 500 people.<\/strong><\/p>\n <\/p>\n <\/p>\n […][\/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…<\/p>\n Already have an account ? Please log in<\/b><\/a>.<\/strong><\/p>\n [\/vc_cta][vc_column_text]Featured photo : \u00a9 Press[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”subscriber,customer”][vc_column][vc_column_text]<\/p>\n <\/p>\nBreaking with Shiseido<\/h2>\n
Superior quality<\/h2>\n
Ambitious project<\/h2>\n
<\/h4>\n
The fashion house Dolce & Gabbana, which took the beauty business in-house last year, wants to increase its value from \u20ac1 billion to \u20ac3 billion in 3 years. This is an ambitious project, but one that could ultimately prove to be very profitable for the company.<\/h4>\n
Breaking with Shiseido<\/h2>\n
Superior quality<\/h2>\n
The fashion house Dolce & Gabbana, which took the beauty business in-house last year, wants to increase its value from \u20ac1 billion to \u20ac3 billion in 3 years. This is an ambitious project, but one that could ultimately prove to be very profitable for the company.<\/h4>\n