{"id":118000,"date":"2023-04-07T10:30:57","date_gmt":"2023-04-07T08:30:57","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/estee-lauder-invests-in-vyraos-next-generation-fragrances\/"},"modified":"2023-08-26T00:29:08","modified_gmt":"2023-08-25T22:29:08","slug":"estee-lauder-invests-in-vyraos-next-generation-fragrances","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/estee-lauder-invests-in-vyraos-next-generation-fragrances\/","title":{"rendered":"Est\u00e9e Lauder invests in Vyrao’s next generation fragrances"},"content":{"rendered":"

New Incubation Ventures, part of the Est\u00e9e Lauder Companies, has taken a minority stake in Vyrao, a young British brand of unisex fragrances designed to heal, inspire and energize the body and home.<\/h4>\n

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A well-established emerging beauty brand<\/h2>\n

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Est\u00e9e Lauder Group’s strategic early-stage investment and incubation arm, New Incubation Ventures (NIV), is taking a minority stake in niche fragrance brand Vyrao. This is the third investment since 2021 for New Incubation Ventures<\/strong>, which has a history of investing in brands shaping the beauty industry’s future. New Incubation Ventures has invested in Haeckels, a British brand of sustainable skin, home, hair and body care products, as well as in Faculty, a Canadian brand fighting gender bias in men’s beauty care.<\/p>\n

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Although recently founded (in May 2021), Vyrao benefits from a significant asset: an early internationalization<\/strong> favored by its founder’s experience in a satellite and complementary universe: fashion.<\/strong><\/p>\n

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A post shared by @vyraoworld<\/a><\/p>\n<\/div>\n<\/blockquote>\n