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Maserati<\/strong> puts its wheels in the heart of the capital. While waiting for the opening of a dealership, Maserati has developed a temporary point of sale, the Maserati Caff\u00e9 Paris<\/strong><\/em>. A sort of “Maison hommage”, nestled in the Marais district.<\/p>\n <\/p>\n Directed by Edouard Schumacher, the trident brand fell in early 2023 into the hands of the distributor LS Group, which already markets the brands<\/strong> Renault, Bugatti, Lamborghini and McLaren.<\/p>\n <\/p>\n The Maserati Caff\u00e9 Paris<\/em> is a place that breathes luxury (and leather!), where it will be possible to enjoy a delicious black coffee, which recalls the flavors of Italy and the Dolce Vita.<\/p>\n <\/p>\n The decoration of the caf\u00e9 is rather minimalist and sophisticated. The tiled floor blends well with the wood of the chairs and tables. The midnight blue walls are reminiscent of a Maserati car shade. Scattered throughout the establishment are several small references and reminders of the Italian brand’s logo.<\/p>\n <\/p>\n In addition to the possibility of tasting an espresso lungo in a Maserati cup, the place has a corner dedicated to the Fuoriserie<\/em> personalization program<\/strong>. Set up some time ago by the brand, it allows customers to build their dream car, in their image and unique in the world.<\/p>\n <\/p>\n The corner offers samples of leather, materials and colors. This is a great way to lure the customer, before taking him to the future dealership to sign a promise of sale!<\/p>\n <\/p>\n A Maserati ambassador is also present to talk with visitors, to present the brand’s DNA, new products such as the recent 100% electric Folgore version and the Grecale SUV.<\/p>\n <\/p>\n This ephemeral concept store will be present for a few months, before the works of the new dealership are completed by this summer.<\/p>\n <\/p>\n Read also >GranTurismo Folgore : Maserati makes its first electric vehicle official<\/a><\/p>\n