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L’Or\u00e9al<\/strong> is joining a company led by the biotech company Geno. It becomes one of its founding members, alongside Unilever and Japanese cosmetics company Kao. This new investment contributes to the “development of Green Science<\/strong> for the creation of highly innovative alternative ingredients<\/em>“, explains the group in a release.<\/p>\n <\/p>\n The financial commitment, made by BOLD, l’Or\u00e9al’s venture capital fund<\/strong>, will contribute to the creation of new sustainable ingredients derived from living organisms.<\/p>\n <\/p>\n This beauty partnership will enable L’Or\u00e9al, thanks to Geno’s biotechnological expertise, to replace traditional ingredients with more sustainable<\/strong>, bio-based alternatives, some of which are made, for example, from plant-based sugars. This is a new step for the French company that will enable it to reach its 2030 goal of acquiring 100% eco-designed products and 95% of the ingredients in its formulas being bio-based. This is in response to customer demand, which is increasingly concerned about the environment and traceability.<\/p>\n <\/p>\n “At L’Or\u00e9al, we believe that science has the power to create a better world, and we are committed to using our expertise to drive positive change in the beauty industry. That’s why we’ve made Green Science the cornerstone of our Research,<\/em>” says Barbara Lavernos, Executive Vice President of Research, Innovation and Technology at L’Or\u00e9al.<\/p>\n <\/p>\n <\/p>\n “For us, nature is the future of beauty<\/em>,” explains L’Or\u00e9al on its website. For years, the French leader in beauty and cosmetics has been working to rethink innovation with the help of Green Sciences<\/strong>. Among them, green chemistry, innovative technologies and biotechnologies<\/strong>. These include green chemistry, innovative technologies and biotechnologies, which provide access to natural ingredients while preserving biodiversity, natural resources and aquatic ecosystems.<\/p>\n <\/p>\n This investment in Geno marks an important step in the realization of L‘Or\u00e9al’s 2030 commitments for the Future<\/strong><\/em>.<\/p>\n <\/p>\n “This move not only meets our goal of bringing responsible and innovative beauty solutions to consumers, it also strengthens our innovation ecosystem in North America<\/em>,” said Sanford Browne, president of Research and Innovation for North America at L’Or\u00e9al, in a statement. “This move is a clear signal of our willingness to collaborate with partners who share our commitment to sustainability and reducing our environmental impact to create the beauty that moves the world forward<\/em>.”<\/p>\n <\/p>\n Read also >Cosmetics industry : Cosmestic Valley multiplies partnerships<\/a><\/p>\nGreen Science: a sustainable revolution<\/h2>\n