Now Reading
Where does the success of luxury brands come from on TikTok ?

Where does the success of luxury brands come from on TikTok ?

View Gallery


After launching its TikTok channel last September, French fashion house Louis Vuitton has already surpassed one million subscribers. How do luxury brands achieve such high visibility on TikTok ?

See Also


On the Chinese social network TikTok, luxury brands are experiencing tremendous success. Gucci and Dior crossed the symbolic million subscribers mark in 2020, a community acquired through a constant flow of content posted on their channels. For each publication, the brands get millions of views and reactions from Internet users.


Let’s take Louis Vuitton as an example. The French house, which belongs to the luxury giant LVMH, has received at least one million views on its last fifteen publications. On July 6, Louis Vuitton‘s TikTok account published a video with the k-pop group BTS, which shook the network and generated more than 15 million views.



This article is reserved for subscribers.

Subscribe now !

Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…

Already have an account ? Please log in.

Featured photo : © Press

What's Your Reaction?
In Love
Not Sure
Scroll To Top