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Valentino presents its haute couture collection in a film studio, live from Rome

Valentino presents its haute couture collection in a film studio, live from Rome

On July 21, acrobatic models presented the creations of the Autumn-Winter 2020-2021 Haute Couture collection of the Italian luxury group Valentino live from a film studio in Rome, Italy.

 

For the first time this season, Valentino went solo. The Roman House is usually part of the official Parisian couture calendar, which was held online from July 6 to 8.

 

After being forced to cancel events and close stores and manufacturing plants during the period of containment due to the coronavirus pandemic, the Luxury Houses had to suspend their traditional fashion shows and replace them with films, videos and other formats to showcase their collections.

 

Let’s go digital!

 

Except that this time, the Italian House could not finish its collection in time to present its work at the same time as Chanel, Dior or Schiaparelli.

 

Valentino‘s designer, Pierpaolo Piccioli, staged his Autumn-Winter 2020-21 “Of Grace and Light” collection in Rome’s famous Cinecitta film studios.

 

For the occasion, the artistic director chose to hang models wearing flowing white dresses on a black background from the swings.

 

This was done with the collaboration of the British photographer Nick Knight, who this season had already made a film lasting almost an hour for Maison Margiela.

 

Valentino welcomed the press, buyers and public for this event, which was broadcast live on July 21 at 4pm.

 

15 dresses were presented, all in pure white, except for one with silver fringes, cascades of feathers, ruffles, chiffon and taffeta.

 

Some of the dresses were 4 to 5 metres longer than usual to showcase the meticulous work of their creation: “(…) You can’t walk in them. But they were designed for the video, and we filmed them in such a way that we don’t know if they’re really too long or if it’s an illusion.” says the designer.

 

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As for the details of an immaculate 302-metre tulle strapless dress, it would have taken up to 4,000 hours of hand sewing.

 

The designer nevertheless points out that following the closure of the manufacturing plants, the House of Valentino was unable to supply custom-made embroideries and designs.

 

That said, the aim of the show was to convey a message of hope and positivity in the fashion world.

 

It came out at a difficult time, but I believe that our job is not to reflect the moment but rather to react to it. Sewing is for emotions. It’s not for walking, it’s for dreaming,” said Pierpaolo Piccioli.

 

 

Read also > PARIS FASHION WEEK: VALENTINO ALSO BETS ON DIGITAL FOR ITS HAUTE COUTURE

 

Featured Photo : © Valentino

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