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Tiffany loses its case against Cotsco

Tiffany loses its case against Cotsco

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Tiffany has lost its lawsuit against Costco. The luxury brand accused Costco of counterfeiting and trademark infringement.

 

After nearly eight years, Tiffany & Co‘s lawsuit accusing Costco Wholesale Corp of counterfeiting and trademark infringement for selling generic diamond engagement rings bearing the name “Tiffany” has reached a verdict. The court of appeals ruled in favor of Costco.

The court said that Costco acted in good faith and that Costco customers were smart enough to realize that Tiffany & Co. did not manufacture or approve the “Tiffany” rings.

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