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Tiffany and Co : Holidays bring record sales

Tiffany and Co : Holidays bring record sales

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On Tuesday 5 January, Tiffany Jewellery unveiled a 2% increase in sales figures for the period from 1 November to 31 December, due to a considerable increase in online purchases and a jump in sales in mainland China.

 

Just before being incorporated into LVMH, the jewellery set a sales record for the Christmas holidays.

 

“In the midst of a global pandemic and its dynamic impacts, these record preliminary holiday sales results, following a strong third quarter, reflect the successful convergence of our multi-year sales strategies for mainland China (more than 50% increase over the previous year), e-commerce (more than 80% increase over the previous year), higher average unit retail prices and accelerated product innovation,” said Managing Director Alessandro Bogliolo.

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Featured photo: © Tiffany & Co

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