The Gulf countries in the age of digitalization: Meeting with Patrick Chalhoub

3 June 2019

In 2016, the Middle East was one of the most active regions on YouTube in terms of watch time, just after the United States and before Brazil. Patrick Chalhoub, CEO of the Chalhoub distribution group, has been studying the luxury market in the Gulf region for years. He reveals the changing expectations and behaviors of consumers in the Middle East. Patrick Chalhoub also talks about his partnership with the Farfetch e-commerce platform as part of the group’s digital transformation.

Interview by Claire Domergue

Is there a price gap between luxury goods sold in the Middle East and those sold in the rest of the world?

In their quest for the latest product and personalized offers, luxury consumers pay a lot of attention to the quality and the price of the products they buy. Because of their frequent trips abroad and the increasing use of the Internet, they are well informed and expect prices to be competitive. Price differences are more evident than ever, and Gulf residents are quick to search for information, check prices, talk to friends and compare information to make better decisions. They then shop where there is the best QPR. They will not pay more for a product if the quality or level of service does not justify it. In order to retain their customers, brands must therefore align their prices worldwide. By not meeting this requirement, they risk discrediting their reputation and image. Outlets that require consumers to pay a much higher price for products available elsewhere at a more reasonable price may undermine consumers’ trust in them, even though it is the key to the relationship between the consumer and a luxury brand. […]

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[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…