The first Luxury Marketing Innovation Summit arrives in Paris

“Cross-Channel Brand Management and Digital Transformation At The Heart Of Marketing Effectiveness” is the topic of the first edition of the Luxury Marketing Innovation Summit that will be held on June 27th at the Paris Chamber of Commerce and Industry (CCI).

By Luxus Plus

Organized by Luxus Plus, in partnership with CCI and Adetem, the conference will bring together experts and professionals from the luxury, retail, marketing, digital and innovation industries from all over the world.

“Desire is not well suited to routine,” exclaims Laurent Moisson in Luxury and Digital, since it is true that the world of luxury, whatever the sector, from fashion to wine, jewellery, leather goods or hotels, is based on innovation.

The Luxury Marketing Innovation Summit is conceived as the only event during which the leaders of renowned companies such as Maison Margiela, ST Dupont, Barnes International, among others, will share their experience and vision of the current state of innovation in luxury marketing. Indeed, since the digital advent, innovation no longer only concerns the product but also (and mainly) communication and marketing strategies. It has also had a disruptive effect on the approach and implementation of the customer experience through the introduction of augmented and virtual reality, big data and/or artificial intelligence, among others.

Objective? Improve human creativity, strengthen customer loyalty through emotional engagement and build a sustainable business model in an era of increasingly demanding consumer sovereignty.

A half-day session of debates, fire-side chats and keynotes will be followed by a networking cocktail■

To learn more, click here

To register, click here

27th June, 2019, 8.30 am – 2 pm

Location :

Brussels Motor Show: mixed results

The Paris Chamber of Commerce and Industry (CCI Paris Île-de-France)
Salle de Bal
2, place de la Bourse
75,002 Paris

A half-day session of debates, fire-side chats and keynotes

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LUXUS +

[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…