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[Luxus+ Magazine] The artistic director in fashion: a profession in full mutation (Part 2)

[Luxus+ Magazine] The artistic director in fashion: a profession in full mutation (Part 2)

Luxus+ Magazine continues its investigation into the place of the artistic director in fashion houses. The time when a couturier remained inseparable from his brand seems to be over. In recent years, the pace of fashion has accelerated considerably, so much so that some designers deplore the fact that they have to produce collections in a few weeks.

 

This is notably the case of Raf Simons for whom creation is a long process, incompatible with the hyperactivity required of artistic directors. Some, however, have adapted perfectly to this frenetic pace. This is the case of Rick Owens, who speaks of our time as the “golden age of fashion“, or Karl Lagerfeld, whose prolific creativity was well adapted to the urgency in which he had to work constantly.

 

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Designers on the verge of burning out

 

In an interview with WWD, Karl Lagerfeld, who was artistic director of Chanel, Fendi and his own brand, said he loved working in this way: “I love this unbridled rhythm. Fashion is synonymous with speed. But if you’re not a good matador, don’t enter the arena. Fashion today is a sport, you have to know how to run” .

Find the full article on magazine.luxus-plus.com

Featured photo : Miuccia Prada et Raf Simons au salon Prada Resort 2019 à New York © Getty images – Sean Zanni

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