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Salvatore Ferragamo gets a new look and unveils its new online shop

Salvatore Ferragamo gets a new look and unveils its new online shop

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Italian luxury house Salvatore Ferragamo unveils its new website, combining storytelling and e-commerce in a new immersive online experience.

 

The Italian luxury house reported a 31.4% drop in turnover in the first quarter of 2020, in the current context of the global coronavirus pandemic crisis.

 

The implementation of its new website appears to be a real plan to boost its activity, while the brand has had to cope with the closure of its stores, combined with a decrease in traffic in the stores that remained open.

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Featured photo : © Salvatore Ferragamo

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