Ralph Laurens sharpens its strategy for an eco-friendly fashion

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Ralph Lauren Corporation has just published its “Global Citizenship & Sustainability Report” concerning its social and sustainable development commitments for the year 2020. The American brand has announced new science-based greenhouse gas reduction objectives, as well as an exclusive collaboration with the World Wildlife Fund. The company is thus taking a new ecological turn and is stepping up its communication around its CSR policy “Design the Change” to increase awareness on its responsible values.

 

 

A renewal of its social and environmental commitments

 

In its new annual Global Citizenship & Sustainability Report for fiscal year 2020, Ralph Laurens announced that it is intensifying its CSR efforts, in line with its “Design the Change” project launched in 2019 to create a positive impact on society and a more sustainable future.

 

The iconic American brand has thus revealed new time-bound goals and partnerships, including the establishment of science-based greenhouse gas reduction goals and a collaboration with the World Wildlife Fund (WWF) for the protection of water resources.

 

The global COVID-19 pandemic and the acceleration of the movement to end racial injustice in America and around the world have powerfully reminded all of us of our responsibility to listen, to learn and to act” said Patrice Louvet, President and Chief Executive Officer. “We are proud of the progress we have made since the launch of our Design the Change strategy last year and will continue to deepen our work, building on our strategies with clear targets and credible partnerships to effect meaningful change in our business and the wider world.”

 

Ralph Lauren will therefore work with WWF to drive progress towards its goal of reducing water use across its operations and value chain by 20% by 2025. Within the first year, this will include analyzing the company’s water consumption, identifying risk areas and developing strategies to reduce consumption and improve water quality and other water outcomes across its value chain.

 

Public commitments to sustainability drive progress and change.” said Bridgette McAdoo, Vice President, Freshwater Corporate Strategy at WWF “WWF welcomes the ambitious and collaborative sustainability approaches emerging within the fashion and textiles sector, and we are excited to begin this collaborative journey with Ralph Lauren. As we begin our work together to help address water impacts, we are confident that the Company’s commitment to shared stewardship of water resources will help drive positive change.

 

More and more civic initiatives

 

The report for fiscal year 2020 looks back at Ralph Lauren’s progress on CSR over the past year. Multiple and varied progress, and targets for 2025 (achieving zero waste to landfill in its distribution centres, achieving 100% recyclable packaging materials, eliminating the use of hazardous chemicals in its supply chains) are about to be successfuly achieved.

 

The report also detailed the future responsible behaviors the company has committed to undertake in the coming months and years in order to accomplish a triple mission: create timeless style, protect the environment and promote better living conditions.

 

Its social responsibility initiatives include the following objectives: reducing emissions by 30% by 2030 across the company and the value chain, committing to provide 100% renewable electricity to company-owned and operated offices, distribution centers and stores by 2025, and achieving gender parity in the leadership ranks (with women holding 50% of the company’s vice president and senior positions), achieving a score of 100% in the Campaign for Human Rights Corporate Equality Index, in recognition of the company’s work to ensure a fair and inclusive workplace for LGBTQ+ employees, monitoring the racial and ethnic composition of global employees. But also donate, through the Ralph Lauren Corporate Foundation, more than $7 million to causes such as cancer care and prevention, equity and access to clean water and an additional $10 million to help fight COVID-19.

 

A series of new standards that show how Ralph Lauren is committed to its societal mission, in perfect resonance with its green marketing and ecological positioning.

 

A report that marks a new phase in the brand’s commitment to the CSR approach, which can be consulted here.

 

Read also > Ralph Lauren announces appointment of Darren Walker to its board

 

Featured photo : © Ralph Lauren[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]

Ralph Lauren Corporation has just published its “Global Citizenship & Sustainability Report” concerning its social and sustainable development commitments for the year 2020. The American brand has announced new science-based greenhouse gas reduction objectives, as well as an exclusive collaboration with the World Wildlife Fund. The company is thus taking a new ecological turn and is stepping up its communication around its CSR policy “Design the Change” to increase awareness on its responsible values.

 

 

A renewal of its social and environmental commitments

 

In its new annual Global Citizenship & Sustainability Report for fiscal year 2020, Ralph Laurens announced that it is intensifying its CSR efforts, in line with its “Design the Change” project launched in 2019 to create a positive impact on society and a more sustainable future.

 

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[/vc_cta][vc_column_text]Featured photo : © Ralph Lauren[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”customer”][vc_column][vc_column_text]

Ralph Lauren Corporation has just published its “Global Citizenship & Sustainability Report” concerning its social and sustainable development commitments for the year 2020. The American brand has announced new science-based greenhouse gas reduction objectives, as well as an exclusive collaboration with the World Wildlife Fund. The company is thus taking a new ecological turn and is stepping up its communication around its CSR policy “Design the Change” to increase awareness on its responsible values.

 

 

A renewal of its social and environmental commitments

 

In its new annual Global Citizenship & Sustainability Report for fiscal year 2020, Ralph Laurens announced that it is intensifying its CSR efforts, in line with its “Design the Change” project launched in 2019 to create a positive impact on society and a more sustainable future.

 

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[/vc_cta][vc_column_text]Featured photo :  © Ralph Lauren[/vc_column_text][/vc_column][/vc_row]

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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