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Prada sales to date in China well above 2019 levels, according to its CEO

 

 

 

 

 

 

 

 

 

 

 

 

 

Prada sales to date in China well above 2019 levels, according to its CEO

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Sales in China of Italian luxury goods group Prada, founded by Mario Prada in 1913, have recovered strongly since the reopening of shops in the country and to date are well above last year’s levels, Managing Director Patrizio Bertelli told Reuters on Friday.

 

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Bertelli said the appetite of Chinese customers for luxury goods remained very strong despite the fallout from the coronavirus pandemic, which has tipped the global economy into recession and frozen international travel.

 

The virus first emerged in China late last year and then spread to the rest of the world, forcing high-end retailers to temporarily close stores and idle manufacturing sites.

 

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