Prada Fashion Shanghai: The vast operation to win over China

The fifth edition of Prada Mode was held in Shanghai on August 31 and September 1, 2020. The event, which combines art, culture, music, meetings and meals, took place at Prada Rong Zhai, the brand’s historic villa in the heart of Shanghai.

 

Prada Mode is a traveling social club focused on contemporary culture that offers its members a unique artistic experience, as well as music, food and conversation.

 

For two days, director, producer and screenwriter Jia Zhang-Ke transformed the space into “MIÀN”.

 

The word “Miàn” has more than a dozen meanings in the Chinese dictionary. It can mean processed food made of ground wheat, a trajectory formed by a moving line in geometry, an encounter, a surface of things or the face of a person.  It can also mean “the face of a person“,  says the director.

 

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Featured photo: © Prada Mode Shanghai

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