Prada Fashion Shanghai: The vast operation to win over China

The fifth edition of Prada Mode was held in Shanghai on August 31 and September 1, 2020. The event, which combines art, culture, music, meetings and meals, took place at Prada Rong Zhai, the brand’s historic villa in the heart of Shanghai.


Prada Mode is a traveling social club focused on contemporary culture that offers its members a unique artistic experience, as well as music, food and conversation.


For two days, director, producer and screenwriter Jia Zhang-Ke transformed the space into “MIÀN”.


The word “Miàn” has more than a dozen meanings in the Chinese dictionary. It can mean processed food made of ground wheat, a trajectory formed by a moving line in geometry, an encounter, a surface of things or the face of a person.  It can also mean “the face of a person“,  says the director.



Cet article est réservé aux abonnés.

Abonnez vous dès maintenant !

Accédez en illimité à tous les articles et vivez une expérience de lecture inédite, contenus en avant première, newsletter exclusives…

Déjà un compte ? Connectez-vous.

Featured photo: © Prada Mode Shanghai


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Unlimited access to luxury news.

Discovery offer 1€ for 1 month!

Luxus Plus Newsletter