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Prada Fashion Shanghai: The vast operation to win over China

 

 

 

 

 

 

 

 

 

 

 

 

 

Prada Fashion Shanghai: The vast operation to win over China

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The fifth edition of Prada Mode was held in Shanghai on August 31 and September 1, 2020. The event, which combines art, culture, music, meetings and meals, took place at Prada Rong Zhai, the brand’s historic villa in the heart of Shanghai.

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La start-up Launchmetrics, spécialisée dans l’analyse de données marketing, a dévoilé les chiffres de la Fashion Week 2020

 

Prada Mode is a traveling social club focused on contemporary culture that offers its members a unique artistic experience, as well as music, food and conversation.

 

For two days, director, producer and screenwriter Jia Zhang-Ke transformed the space into “MIÀN”.

 

The word “Miàn” has more than a dozen meanings in the Chinese dictionary. It can mean processed food made of ground wheat, a trajectory formed by a moving line in geometry, an encounter, a surface of things or the face of a person.  It can also mean “the face of a person“,  says the director.

 

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Featured photo: © Prada Mode Shanghai

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