Portugal : a recovery in wine sales thanks to football fans ?

With the global Covid-19 pandemic, many sectors have been hit hard, such as Portugal’s famous Port wine. Indeed, global wine consumption is estimated to have fallen by 3% in volume by 2020. But the future is slowly beginning to look brighter for the wine sector, with the arrival of thousands of fans for the Champions League final.


The Dragon stadium welcomed more than 12,000 fans this Saturday to their delight, after months of empty stands: the Champions League final between Chelsea and Manchester City was the match not to be missed!


The Chelsea players were accommodated in the luxury wine hotel, The Yeatman, which has a breathtaking view of the city of Porto. This luxury hotel belongs to the House of Taylor’s, one of the oldest founding houses of Porto. The House is dedicated exclusively to the production of exceptional wines.


© The Yeatman Hotel


In addition, Adrian Bridge, managing director of Taylor’s said, “Maybe they could even think about filling the cup with port and sharing it with the team.”


© Taylor’s


Like many countries, the tourism sector in Portugal has been impacted by the repeated lockdowns, forcing some businesses to temporarily shut down, including Port Wine Houses such as Taylor’s. Adrian Bridge, CEO of Taylor’s announced that The Yeatman Hotel had lost around 74% of its revenue in 2020. Adrian Bridge is pleased that life is starting to get back on track.


In order to get back to business smoothly, he invited some fans to share a few glasses of port, to satisfy the fans of a great vintage. A desire for him to get back into the swing of things, little by little, until he is completely back to normal.






Photo à la Une : © Taylor’s


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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