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Parfums de Marly accelerates its international development

Parfums de Marly accelerates its international development

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Parfums de Marly, inspired by the 18th century, which celebrates the apogee of French elegance, has been able to position itself since its creation on the world market of high perfumery, by seducing the American, Brazilian and Middle Eastern markets. After its launch in South Africa and Morocco last February, the brand founded in 2009 by Julien Sprecher is now tackling the Chinese market.

 

Distributed in 80 countries around the world with flagship shops in Paris, London, New York and Dubai, the Parfums de Marly brand is now distributed in Morocco by the company B&SPA since February, and in China since recently.

 

In addition, the brand has established itself as one of the top five niche brands in American department stores. “130 million in retail sales, of which 50 million came from sales in the United States, our biggest market,” says CEO Julien Sausset.

 

The brand has also successfully established itself in the Middle East and in Brazil for the past two years. “Our fragrances are quite distinctive, very masculine or very feminine, which is what really appeals to Brazil. These are consumers who have a strong bias in their tastes, they are very sensitive to our classics,” he added.

 

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Featured photo : © Parfums de Marly

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