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Natural Diamond Council announces a strategic partnership with Chow Tai Fook

Natural Diamond Council announces a strategic partnership with Chow Tai Fook

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The Natural Diamond Council announced earlier this week the start of a strategic partnership with Chow Tai Fook, a leading Chinese jewellery group. One of the aims of this partnership will be to promote natural diamonds in China.

 

Chow Tai Fook, on its way to becoming the first exclusive distribution network linked to the Natural Diamond Council in China, will therefore be a permanent support to promotional and educational campaigns related to natural diamonds. Their main objective is to introduce Chinese consumers to the timeless beauty of natural diamonds, highlighted by their rarity, preciousness and unique character. The young generation will be the main target of these campaigns.

 

“One of our key priorities this year is to work closely with natural diamond retailers to jointly protect and convey the authentic and unique beauty of natural diamonds,” says David Kellie, CEO of the Natural Diamond Council. “Chow Tai Fook is a leading company in the Chinese jewellery industry with massive influence. By partnering with Chow Tai Fook in the Chinese market, we hope to ignite the desire of young consumers for natural diamonds,” he continued.

 

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Featured photo : © Jonathan Leijonhufvud

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